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White, Katherine; MacDonnell, Rhiannon; Ellard, John H. - In: Journal of marketing 76 (2012) 1, pp. 103-118

Persistent link: https://www.econbiz.de/10009729586

Lusch, Robert F. - In: Journal of marketing 54 (1990) 1, pp. 85-101

Persistent link: https://www.econbiz.de/10001082061

Spiggle, Susan - In: Journal of marketing 51 (1987) 2, pp. 97-111

Persistent link: https://www.econbiz.de/10001052898

Van der Maelen, Sara; Breugelmans, Els; Cleeren, Kathleen - In: Journal of marketing 81 (2017) 1, pp. 118-135

Persistent link: https://www.econbiz.de/10011636868

Lund, Donald J.; Marinova, Detelina - In: Journal of marketing 78 (2014) 5, pp. 99-118

Persistent link: https://www.econbiz.de/10010419895

Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33

Persistent link: https://www.econbiz.de/10011304640

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

Persistent link: https://www.econbiz.de/10012175912

Lee, Hannah S.; Griffith, David A. - In: Journal of marketing 83 (2019) 2, pp. 120-137

Persistent link: https://www.econbiz.de/10012175917

Sevilla, Julio; Meyer, Robert J. - In: Journal of marketing 84 (2020) 4, pp. 109-126

Persistent link: https://www.econbiz.de/10012231640

Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41

Persistent link: https://www.econbiz.de/10011776886