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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
52
Relationship marketing
52
Brand management
46
Markenführung
46
Brand image
45
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Palmatier, Robert W.
8
Grewal, Dhruv
7
Kumar, V.
6
Schreier, Martin
6
Fuchs, Christoph
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Puntoni, Stefano
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Puzakova, Marina
3
Reinartz, Werner J.
3
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Journal of marketing
Journal of business research : JBR
2,031
Journal of retailing and consumer services
1,933
International journal of consumer studies
762
International journal of hospitality management
728
Psychology & marketing
658
NBER working paper series
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
528
MPRA Paper
486
NBER Working Paper
464
The journal of product & brand management
396
SpringerLink / Bücher
394
Asia Pacific journal of marketing and logistics
393
Management science : journal of the Institute for Operations Research and the Management Sciences
385
The journal of brand management : an international journal
357
CESifo working papers
353
European journal of marketing : EJM
350
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
317
Technological forecasting & social change : an international journal
314
Journal of marketing management : MM
308
Journal of retailing
306
Cogent business & management
304
Tourism management : research, policies, practice
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
293
Discussion paper / Centre for Economic Policy Research
291
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
284
Journal of economic behavior & organization : JEBO
284
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
Journal of business ethics : JOBE
272
Journal of the Academy of Marketing Science
271
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ECONIS (ZBW)
297
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1
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
2
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
3
Aggressive marketing strategy following equity offerings and firm value : the role of relative strategic flexibility
Kurt, Didem
;
Hulland, John
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 57-74
Persistent link: https://www.econbiz.de/10009793060
Saved in:
4
Sales and self : the noneconomic value of selling the fruits of one's labor
Schnurr, Benedikt
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 40-58
Persistent link: https://www.econbiz.de/10013258846
Saved in:
5
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
6
Corporate sociopolitical activism and firm value
Bhagwat, Yashoda
;
Warren, Nooshin L.
;
Beck, Joshua T.
; …
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012271462
Saved in:
7
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
8
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
9
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
10
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
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