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Consumer behaviour
290
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Brand image
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Beziehungsmarketing
60
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Kannan, P. K.
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Kushwaha, Tarun
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Melnyk, Valentyna
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Srinivasan, Raji
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Wieseke, Jan
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Barone, Michael J.
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Du, Rex Yuxing
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3
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Journal of marketing
Journal of business research : JBR
2,299
Journal of retailing and consumer services
2,239
International journal of hospitality management
949
International journal of consumer studies
781
NBER working paper series
757
Psychology & marketing
712
Working paper / National Bureau of Economic Research, Inc.
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
NBER Working Paper
595
Journal of retailing
512
SpringerLink / Bücher
503
The journal of brand management : an international journal
491
The journal of product & brand management
466
The service industries journal
466
European Journal of Marketing
461
Management science : journal of the Institute for Operations Research and the Management Sciences
455
Tourism management : research, policies, practice
451
Asia Pacific journal of marketing and logistics
450
Journal of travel and tourism marketing
431
The international review of retail, distribution and consumer research
417
European journal of marketing : EJM
412
International journal of retail & distribution management
411
International Journal of Retail & Distribution Management
409
Journal of Consumer Marketing
395
Journal of marketing research : JMR
387
The journal of services marketing
377
Cogent business & management
373
Journal of marketing management : MM
367
International journal of contemporary hospitality management
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
336
European journal of operational research : EJOR
332
Journal of international consumer marketing
332
Marketing letters : a journal of research in marketing
331
Journal of the Academy of Marketing Science
328
Journal of hospitality marketing & management
321
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
318
Journal of marketing communications
315
International journal of production economics
314
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ECONIS (ZBW)
362
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41
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
42
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
43
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
Saved in:
44
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
45
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
46
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
47
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
48
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
49
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
50
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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