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Do marketers matter for entrepreneurs? : evidence from a field experiment in Uganda
Anderson, Stephen J.; Chintagunta, Pradeep K.; Germann, … - In: Journal of marketing 85 (2021) 3, pp. 78-96
Persistent link: https://www.econbiz.de/10012522220
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The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel - In: Journal of marketing 80 (2016) 5, pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
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Learning and exit behavior of new entrant discount airlines from city-pair markets
Dixit, Ashutosh; Chintagunta, Pradeep K. - In: Journal of marketing 71 (2007) 2, pp. 150-168
Persistent link: https://www.econbiz.de/10003557082
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An empirical test of warranty theories in the US computer server and automobile markets
Chu, Junhong; Chintagunta, Pradeep K. - In: Journal of marketing 75 (2011) 2, pp. 75-92
Persistent link: https://www.econbiz.de/10008935842
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Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing; Chintagunta, Pradeep K.; Kalwani, Manohar U. - In: Journal of marketing 85 (2021) 3, pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
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Marketing-mix response across retail formats : the role of shopping trip types
Jindal, Pranav; Zhu, Ting; Chintagunta, Pradeep K.; … - In: Journal of marketing 84 (2020) 2, pp. 114-132
Persistent link: https://www.econbiz.de/10012176579
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Return on Investment Implications for Pharmaceutical Promotional Expenditures:The Role of Marketing-Mix Interactions
Narayanan, Sridhar; Desiraju, Ramarao; Chintagunta, … - In: Journal of marketing 68 (2004) 4, pp. 90-105
Persistent link: https://www.econbiz.de/10005925203
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Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Dixit, Ashutosh; Chintagunta, Pradeep K. - In: Journal of marketing 71 (2007) 2, pp. 150-168
Persistent link: https://www.econbiz.de/10007603670