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Distinguishing among competing theories of the market share effect
Jacobson, Robert - In: Journal of marketing 52 (1988) 4, pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
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The strategic role of product quality
Jacobson, Robert - In: Journal of marketing 51 (1987) 4, pp. 31-44
Persistent link: https://www.econbiz.de/10001052836
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Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing 73 (2009) 6, pp. 137-153
Persistent link: https://www.econbiz.de/10003901167
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Is market share all that it's cracked up to be?
Jacobson, Robert; Aaker, David A. - In: Journal of marketing 49 (1985) 4, pp. 11-22
Persistent link: https://www.econbiz.de/10003057971
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Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing 67 (2003) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10005937274
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Valuing Branded Businesses
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing 73 (2009) 6, pp. 137-153
Persistent link: https://www.econbiz.de/10008328594
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Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity
Lane, Vicki; Jacobson, Robert - In: Journal of marketing 59 (1995) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10005997283
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Market Share and Customers' Perceptions of Quality: When Can Firms Grow Their Way to Higher Versus Lower Quality
Hellofs, Linda L.; Jacobson, Robert - In: Journal of marketing 63 (1999) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10005970713
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Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
Shocker, Allan D.; Bayus, Barry L.; Kim, Namwoon - In: Journal of marketing 68 (2004) 1, pp. 28-40
Persistent link: https://www.econbiz.de/10005929509