//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New data mining and marketing...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
60
Marketing management
18
Marketingmanagement
18
USA
11
United States
11
Firm performance
5
Unternehmenserfolg
5
Brand management
4
Consumer behaviour
4
Customer satisfaction
4
Führungskräfte
4
Konsumentenverhalten
4
Kundenzufriedenheit
4
Managers
4
Markenführung
4
Market research
4
Marketing theory
4
Marketingtheorie
4
Marktforschung
4
Performance measurement
4
Performance-Messung
4
marketing
4
Advertising
3
Capital income
3
Decision
3
Entscheidung
3
Kapitaleinkommen
3
Shareholder Value
3
Shareholder value
3
Strategic alliance
3
Strategische Allianz
3
Werbung
3
Absatz
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Business network
2
Börsenkurs
2
Communication
2
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
61
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
63
Author
All
Kumar, V.
7
Hanssens, Dominique M.
3
Jaworski, Bernard J.
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Hennig-Thurau, Thorsten
2
Jayachandran, Satish
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Nath, Pravin
2
Schmitt, Bernd
2
Swaminathan, Vanitha
2
Abela, Andrew V.
1
Ailawadi, Kusum L.
1
Balachander, S.
1
Basuroy, Suman
1
Batra, Rajeev
1
Ben Sliman, Malek
1
Berger, Jonah
1
Bezawada, Ram
1
Billett, Matthew T.
1
Blanchard, Simon J.
1
Botti, Simona
1
Bradlow, Eric T.
1
Brakus, J. Jos̆ko
1
Brown, Alexander L.
1
Butaney, Gul
1
Campbell, Nigel C.
1
Capon, Noel
1
Challagalla, Goutam
1
Chandon, Pierre
1
Chapman, Chris
1
Charnes, A.
1
Conduit, Jodie
1
Datta, Hannes
1
Day, George S.
1
Dew, Nicholas
1
more ...
less ...
Institution
All
American Marketing Association / Task Force on the Development of Marketing Thought
1
Published in...
All
Journal of marketing
SpringerLink / Bücher
502
European Journal of Marketing
464
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Lehrbuch
187
Journal of business research : JBR
175
Springer eBook Collection
149
Europäische Hochschulschriften / 5
140
Management Science
132
Journal of Agricultural and Applied Economics
130
Springer eBook Collection / Business and Economics
122
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of Consumer Marketing
110
International Food and Agribusiness Management Review
94
European journal of marketing : EJM
82
Gabler Edition Wissenschaft
81
Agricultural Economics Reports
80
Amber Waves
80
Springer-Lehrbuch
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
75
Journal of marketing management : MM
74
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
International Marketing Review
70
Journal of Business & Industrial Marketing
70
Journal of Product & Brand Management
70
Economics Papers from University Paris Dauphine
68
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of Agribusiness
65
EB Series
64
Young Consumers
64
Managementwissen für Studium und Praxis
63
Marketing theory
63
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
more ...
less ...
Source
All
ECONIS (ZBW)
63
Showing
1
-
10
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Management science and
marketing
management
Charnes, A.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10001992200
Saved in:
2
What goes around comes around : the impact of
marketing
alliances on firm risk and the moderating role of network density
Thomaz, Felipe
;
Swaminathan, Vanitha
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Saved in:
3
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
4
Marketing
under uncertainty : the logic of an effectual approach
Read, Stuart
;
Dew, Nicholas
;
Sarasvathy, Saras D.
; …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003838419
Saved in:
5
Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
Saved in:
6
Does customer demotion jeopardize loyalty?
Wagner, Tillmann
;
Hennig-Thurau, Thorsten
;
Rudolph, Thomas
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003838586
Saved in:
7
The impact of counterfeiting on genuine-item consumers' brand relationships
In:
Journal of marketing
73
(
2009
)
3
,
pp. 86-98
Persistent link: https://www.econbiz.de/10003838590
Saved in:
8
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
9
Understanding the
marketing
department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
10
Does in-store
marketing
work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->