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Brand management
77
Markenführung
77
Brand image
60
Consumer behaviour
60
Konsumentenverhalten
60
Markenimage
60
Lieferantenmanagement
44
Supplier relationship management
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Palmatier, Robert W.
7
Grewal, Rajdeep
6
Kumar, Alok
4
Morgan, Neil A.
4
Ahearne, Michael
3
Batra, Rajeev
3
Dant, Rajiv P.
3
Hamilton, Ryan
3
Houston, Mark B.
3
Kwak, Hyokjin
3
Lilien, Gary L.
3
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3
Rego, Lopo L.
3
Samaha, Stephen A.
3
Sorescu, Alina
3
Steenkamp, Jan-Benedict E. M.
3
Swaminathan, Vanitha
3
Walker Reczek, Rebecca
3
Bagozzi, Richard P.
2
Balachander, Subramanian
2
Bornemann, Torsten
2
Brooks, Gillian
2
Chernev, Alexander
2
Cleeren, Kathleen
2
Dahl, Darren W.
2
Dekimpe, Marnik G.
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Eilert, Meike
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Fang, Eric
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Fuchs, Christoph
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Geyskens, Inge
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2
Heerde, Harald J. van
2
Heide, Jan B.
2
Hennig-Thurau, Thorsten
2
Homburg, Christian
2
Jayachandran, Satish
2
Joshi, Ashwin W.
2
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Journal of marketing
Journal of business research : JBR
1,009
Industrial marketing management : the international journal for industrial and high-tech firms
907
The journal of brand management : an international journal
620
SpringerLink / Bücher
456
International journal of production economics
448
The journal of product & brand management
415
Journal of retailing and consumer services
397
The journal of business & industrial marketing
348
International journal of production research
316
European journal of operational research : EJOR
218
Psychology & marketing
181
European journal of marketing : EJM
176
Journal of purchasing and supply management
164
Asia Pacific journal of marketing and logistics
163
Journal of marketing management : MM
151
Journal of strategic marketing
148
Journal of the Academy of Marketing Science
145
International journal of hospitality management
141
Journal of business-to-business marketing
138
Marketing intelligence & planning
137
Gabler Edition Wissenschaft
133
Journal of marketing communications
133
Tourism management : research, policies, practice
128
Journal of travel and tourism marketing
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Springer eBook Collection
107
Transportation research / E : an international journal
104
The IUP journal of brand management : IJBRM
103
International journal of procurement management
102
Journal of operations management
102
Journal of fashion marketing and management
100
Marketing letters : a journal of research in marketing
96
Production and operations management : an international journal of the Production and Operations Management Society
96
Cogent business & management
95
Management science : journal of the Institute for Operations Research and the Management Sciences
94
International marketing review
93
Research
93
Springer eBook Collection / Business and Economics
92
Journal of international consumer marketing
91
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ECONIS (ZBW)
142
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1
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
2
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
4
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
5
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
7
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
8
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
9
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
10
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
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