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Werbung
72
Advertising
41
Advertising effects
22
Consumer behaviour
22
Konsumentenverhalten
22
Werbewirkung
22
advertising
16
Internet marketing
14
Online-Marketing
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Wilbur, Kenneth C.
4
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2
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2
Gordon, Brett R.
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2
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1
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1
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1
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1
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1
Antia, Kersi D.
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Journal of marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
283
Journal of advertising research
235
Journal of business research : JBR
214
International journal of advertising : the review of marketing communications
211
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of advertising
163
Journal of marketing communications
152
Journal of retailing and consumer services
130
Technological forecasting & social change : an international journal
103
SpringerLink / Bücher
98
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
Journal of promotion management : JPM
85
European journal of operational research : EJOR
81
European journal of marketing : EJM
76
NBER working paper series
76
International journal of industrial organization
73
Journal of historical research in marketing
71
Information economics and policy : IEP
70
Marketing Science
69
Psychology & marketing
69
Journal of marketing research : JMR
67
Journal of promotion management : innovations in planning and applied research
67
International journal of internet marketing and advertising : IJIMA
66
NBER Working Paper
62
CESifo working papers
60
Working paper / National Bureau of Economic Research, Inc.
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of current issues and research in advertising : JCIRA
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Applied economics
49
Health marketing quarterly
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Discussion paper / Centre for Economic Policy Research
48
Marketing : ZFP ; journal of research and management
47
Journal of current issues and research in advertising
45
Information systems research : ISR
43
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ECONIS (ZBW)
79
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1
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79
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1
Predicting mobile
advertising
response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
2
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
3
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
4
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
5
Comparative price and the design of effective product communications
Allard, Thomas
;
Griffin, Dale
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 16-29
Persistent link: https://www.econbiz.de/10011749845
Saved in:
6
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
Saved in:
7
Political management, research and development, and
advertising
capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.
;
Josephson, Brett W.
;
Vadakkepatt, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
Saved in:
8
The impact of
advertising
and R&D on bankruptcy survival : a double-edged sword
Jindal, Niket
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012271502
Saved in:
9
Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012522225
Saved in:
10
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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