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Brand management
81
Markenführung
81
Consumer behaviour
65
Konsumentenverhalten
65
Brand image
62
Markenimage
62
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55
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46
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brand equity
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Morgan, Neil A.
4
Rego, Lopo L.
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Hennig-Thurau, Thorsten
3
Houston, Mark B.
3
Kwak, Hyokjin
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MacInnis, Deborah J.
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Swaminathan, Vanitha
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Breugelmans, Els
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Chernev, Alexander
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Cleeren, Kathleen
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Du, Rex Yuxing
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Eilert, Meike
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Peres, Renana
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Reinartz, Werner J.
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Rocereto, Joseph F.
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Journal of marketing
Journal of business research : JBR
774
The journal of brand management : an international journal
663
The journal of product & brand management
417
Journal of retailing and consumer services
385
SpringerLink / Bücher
349
Psychology & marketing
203
Journal of Product & Brand Management
180
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing communications
134
Journal of marketing research : JMR
134
Journal of advertising research
132
Journal of marketing management : MM
132
Tourism management : research, policies, practice
127
International journal of hospitality management
126
Journal of strategic marketing
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
Strategic Direction
124
Journal of travel and tourism marketing
120
Marketing intelligence & planning
120
The IUP journal of brand management : IJBRM
104
Journal of the Academy of Marketing Science
101
Journal of fashion marketing and management
100
Springer eBook Collection
97
Journal of international consumer marketing
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
The journal of consumer marketing
88
International marketing review
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
85
The Trademark reporter
85
European Journal of Marketing
82
International journal of advertising : the quarterly review of marketing communications
82
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
80
Journal of promotion management : JPM
80
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ECONIS (ZBW)
127
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1
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
2
Brand
equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
3
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
4
Branded service encounters : strategically aligning employee behavior with the
brand
positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
5
Brand
concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
6
Is Nestlé a lady? : the feminine
brand
name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
7
Mickey D's has more street cred than McDonald's : consumer
brand
nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
8
When algorithms fail : consumers' responses to
brand
harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
9
They're just not that into you : how to leverage existing consumer-
brand
relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
10
Befriending the enemy : the effects of observing
brand-to-brand
praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
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