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Journal of marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
64
Journal of marketing management : MM
29
Marketing theory
16
European journal of marketing : EJM
12
Journal of historical research in marketing
12
Yale School of Management Working Papers
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The marketing review
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Journal of macromarketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Working paper / National Bureau of Economic Research, Inc.
8
Harvard business review : HBR
7
Journal of financial economics
7
Journal of strategic marketing
7
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Journal of business research : JBR
6
Working paper / Federal Reserve Bank of Dallas, Research Department
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Georgetown McDonough School of Business Research Paper
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Journal of marketing management : JMM ; journal of the Academy of Marketing
5
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European Journal of Marketing
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Harvard-Business-Manager : das Wissen der Besten
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Working paper series / New York University, Salomon Center, Leonard N. Stern School of Business
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Australasian marketing journal
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Canadian journal of development studies
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The past and future of gender research in marketing : paradigms, stances, and value-based commitments
Peñaloza, Lisa
;
Prothero, Andrea
;
McDonagh, Pierre
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 847-868
Persistent link: https://www.econbiz.de/10014432717
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2
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry Jr, John F.
- In:
Journal of marketing
67
(
2003
)
3
,
pp. 19-33
Persistent link: https://www.econbiz.de/10005933879
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3
Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence
Brown, Stephen
- In:
Journal of marketing
64
(
2000
)
1
,
pp. 88-90
Persistent link: https://www.econbiz.de/10005961451
Saved in:
4
Marketing and Literature: The Anxiety of Academic Influence
Brown, Stephen
- In:
Journal of marketing
63
(
1999
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10005970714
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