Narrow search
Showing 1 - 10 of 110
Cover Image
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C. - In: Journal of marketing 53 (1989) 1, pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
Cover Image
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N. - In: Journal of marketing 75 (2011) 4, pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Cover Image
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe; Ji, Li; Liu, Yong; Sun, Qi - In: Journal of marketing 84 (2020) 3, pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Cover Image
Developing marketing expert systems : an application to international negotiations
Rangaswamy, Arvind (contributor) - In: Journal of marketing 53 (1989) 4, pp. 24-39
Persistent link: https://www.econbiz.de/10001075774
Cover Image
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin - In: Journal of marketing 51 (1987) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
Cover Image
The role of culture in international relationship marketing
Samaha, Stephen A.; Beck, Joshua T.; Palmatier, Robert W. - In: Journal of marketing 78 (2014) 5, pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Cover Image
Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep; Saini, Amit; Kumar, Alok; Dwyer, F. R.; … - In: Journal of marketing 82 (2018) 4, pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
Cover Image
The American Export Trading Company : designing a new international marketing institution
Bello, Daniel C.; Williamson, Nicholas C. - In: Journal of marketing 49 (1985) 4, pp. 60-69
Persistent link: https://www.econbiz.de/10001899083
Cover Image
Mapping the play of organizational identity in foreign market adaptation
Cayla, Julien; Peñaloza, Lisa - In: Journal of marketing 76 (2012) 6, pp. 38-54
Persistent link: https://www.econbiz.de/10009670267
Cover Image
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Journal of marketing 76 (2012) 6, pp. 21-37
Persistent link: https://www.econbiz.de/10009670268