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Brand management
81
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Advertising
43
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Reinartz, Werner J.
4
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Jerath, Kinshuk
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Kushwaha, Tarun
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Kwak, Hyokjin
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Libai, Barak
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Journal of marketing
SpringerLink / Bücher
1,508
Journal of business research : JBR
754
The journal of brand management : an international journal
568
The journal of product & brand management
388
Journal of retailing and consumer services
339
Springer eBook Collection
337
Gabler Edition Wissenschaft
326
Springer eBook Collection / Business and Economics
322
Journal of advertising research
279
Research
263
International journal of advertising : the review of marketing communications
246
Journal of marketing communications
230
International journal of advertising : the quarterly review of marketing communications
215
Europäische Hochschulschriften / 5
209
European journal of marketing : EJM
190
Lehrbuch
183
Journal of advertising
178
Journal of advertising : official publication of the American Academy of Advertising
178
Psychology & marketing
160
Industrial marketing management : the international journal for industrial and high-tech firms
143
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
143
Journal of promotion management : JPM
143
Journal of promotion management : innovations in planning and applied research
125
Journal of marketing management : MM
123
Asia Pacific journal of marketing and logistics
122
International journal of hospitality management
118
Journal of marketing research : JMR
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
Marketing intelligence & planning
117
International journal of internet marketing and advertising : IJIMA
115
Journal of strategic marketing
114
essentials
108
Innovatives Markenmanagement
104
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Marketing letters : a journal of research in marketing
102
Gabler Research
100
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
100
NBER working paper series
95
Journal of the Academy of Marketing Science
94
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ECONIS (ZBW)
156
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1
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
2
Gear manufacturers as contestants in sports competitions : breeding and branding returns
Everdingen, Yvonne Maria van
;
Hariharan, Vijay Ganesh
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 126-144
Persistent link: https://www.econbiz.de/10012176007
Saved in:
3
Effects of traditional
advertising
and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
4
The power of stars : do star actors drive the success of movies?
Elberse, Anita
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 102-120
Persistent link: https://www.econbiz.de/10003565688
Saved in:
5
The dynamic interplay between recorded music and live concerts : the role of piracy, unbundling, and artist characteristics
Papies, Dominik
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 67-87
Persistent link: https://www.econbiz.de/10011734797
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
8
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
9
Comparative price and the design of effective product communications
Allard, Thomas
;
Griffin, Dale
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 16-29
Persistent link: https://www.econbiz.de/10011749845
Saved in:
10
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
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