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Brand management
81
Markenführung
81
Markenartikel
55
Consumer behaviour
54
Konsumentenverhalten
54
Brand
46
Brand image
46
Markenimage
46
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15
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12
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branding
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brand equity
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brand management
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Hennig-Thurau, Thorsten
3
Houston, Mark B.
3
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3
Morgan, Neil A.
3
Rego, Lopo L.
3
Sorescu, Alina
3
Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Balachander, Subramanian
2
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2
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2
Du, Rex Yuxing
2
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2
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2
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2
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2
Jayachandran, Satish
2
Kwak, Hyokjin
2
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2
Peres, Renana
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2
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1
Agrawal, Nidhi
1
Ahearne, Michael
1
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Journal of marketing
Journal of business research : JBR
655
The journal of brand management : an international journal
632
The journal of product & brand management
397
SpringerLink / Bücher
345
Journal of retailing and consumer services
314
Psychology & marketing
155
European journal of marketing : EJM
145
Journal of Product & Brand Management
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of marketing research : JMR
117
Journal of strategic marketing
114
Journal of advertising research
112
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
107
Journal of marketing communications
106
Marketing intelligence & planning
105
NBER working paper series
100
Strategic Direction
100
The IUP journal of brand management : IJBRM
96
Springer eBook Collection
93
Journal of the Academy of Marketing Science
92
Innovatives Markenmanagement
90
Working paper / National Bureau of Economic Research, Inc.
84
Marketing letters : a journal of research in marketing
83
The Trademark reporter
82
Journal of fashion marketing and management
78
Research
77
Journal of promotion management : innovations in planning and applied research
76
NBER Working Paper
76
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
69
Marketing : ZFP ; journal of research and management
68
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
67
International marketing review
65
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ECONIS (ZBW)
111
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1
The effect of
brand
acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
Saved in:
2
Leveraging cofollowership patterns on social media to identify
brand
alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
3
The context (in)dependence of low-fit
brand
extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
4
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
5
Brand
equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
7
How
brand
community practices create value
Schau, Hope Jensen
;
Muñiz, Albert M.
;
Arnould, Eric J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
Saved in:
8
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
9
Branded service encounters : strategically aligning employee behavior with the
brand
positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
10
Brand
licensing : what drives royalty rates?
Jayachandran, Satish
;
Kaufman, Peter
;
Kumar, V.
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009793049
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