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Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina; Boyd, D. Eric; Ibikunle, Gbenga; … - In: Journal of marketing 86 (2022) 5, pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
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Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: Journal of marketing 71 (2007) 4, pp. 84-101
Persistent link: https://www.econbiz.de/10003564889
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Effects of word-of-mouth versus traditional marketing : findings from an Internet social networking site
Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: Journal of marketing 73 (2009) 5, pp. 90-102
Persistent link: https://www.econbiz.de/10003875411
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Moving from free to fee : how online firms market to change their business model successfully
Pauwels, Koen; Weiss, Allen - In: Journal of marketing 72 (2008) 3, pp. 14-31
Persistent link: https://www.econbiz.de/10003709040
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Understanding service retention within and across cohorts using limited information
Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Journal of marketing 72 (2008) 1, pp. 82-94
Persistent link: https://www.econbiz.de/10003643026
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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie; Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 86 (2022) 3, pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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An integrated power and efficiency model of contractual channel governance : theory and empirical evidence
Carson, Stephen J.; Ghosh, Mrinal K. - In: Journal of marketing 83 (2019) 4, pp. 101-120
Persistent link: https://www.econbiz.de/10012176074
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Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.; Grewal, Dhruv - In: Journal of marketing 78 (2014) 3, pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
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News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao; Forman, Christopher; Kim, Jun B.; Ittersum, … - In: Journal of marketing 78 (2014) 4, pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
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Expanding business-to-business customer relationships : modeling the customer's upgrade decision
Bolton, Ruth M.; Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 72 (2008) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10003642961