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Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.; Mohammed, Shazad Mustapha; Barone, … - In: Journal of marketing 77 (2013) 4, pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
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Cultural competence and cultural compensatory mechanisms in binational households
Cross, Samantha N. N.; Gilly, Mary C. - In: Journal of marketing 78 (2014) 3, pp. 121-139
Persistent link: https://www.econbiz.de/10010360363
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What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu; John, Deborah Roedder - In: Journal of marketing 74 (2010) 3, pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
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A choice sets model of retail selection
Spiggle, Susan - In: Journal of marketing 51 (1987) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
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United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
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Creating effective online customer experiences
Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio; Meyer, Robert J. - In: Journal of marketing 84 (2020) 4, pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
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Online shopping and social media : friends or foes?
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv; Ahlbom, Carl-Philip; Beitelspacher, … - In: Journal of marketing 82 (2018) 4, pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
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The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar; Lim, Joon Ho; Rishika, Rishika - In: Journal of marketing 82 (2018) 2, pp. 85-105
Persistent link: https://www.econbiz.de/10011810267