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Consumer behaviour
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Beziehungsmarketing
51
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Brand management
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
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5
Ailawadi, Kusum L.
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Dahl, Darren W.
4
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Chandukala, Sandeep R.
3
Du, Rex Yuxing
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Eckhardt, Giana M.
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Fang, Eric
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Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
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Herrmann, Andreas
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Inman, J. Jeffrey
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Janiszewski, Chris A.
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Kannan, P. K.
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Katona, Zsolt
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Kushwaha, Tarun
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Luo, Xueming
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
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Journal of marketing
Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,931
International journal of consumer studies
763
International journal of hospitality management
726
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
299
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
290
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1
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
2
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
3
Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept
Szymanski, David M.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10001051414
Saved in:
4
The coupon-prone consumer : some findings based on purchase behavior across product classes
Bawa, Kapil
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 99-110
Persistent link: https://www.econbiz.de/10001052720
Saved in:
5
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
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6
A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
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7
Developing buyer-seller relationships
Dwyer, F. R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 11-27
Persistent link: https://www.econbiz.de/10001052973
Saved in:
8
People as products : analysis of a complex marketing exchange
Hirschman, Elizabeth Caldwell
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001052992
Saved in:
9
The market maven : a diffuser of marketplace information
Feick, Lawrence F.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10001052996
Saved in:
10
Transferability of preference models across segments and geographic areas
Umesh, U. N.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10001053008
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