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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
124
Relationship marketing
124
Brand management
54
Markenführung
54
Customer satisfaction
51
Kundenzufriedenheit
51
Brand image
46
Markenimage
46
Social Web
36
Social web
36
Internet marketing
33
Online-Marketing
33
Dienstleistungsqualität
31
Marketing management
31
Marketingmanagement
31
Service quality
31
USA
30
United States
30
Brand
27
Markenartikel
27
Viral marketing
26
Virales Marketing
26
Lieferantenmanagement
23
Preismanagement
23
Pricing strategy
23
Supplier relationship management
23
Advertising effects
22
Einzelhandel
22
Online retailing
22
Online-Handel
22
Retail trade
22
Werbewirkung
22
Advertising
18
New product development
18
Produktentwicklung
18
Theorie
18
Theory
18
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18
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Article
402
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400
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400
Case study
1
Fallstudie
1
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English
402
Author
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Palmatier, Robert W.
13
Kumar, V.
12
Homburg, Christian
11
Grewal, Dhruv
9
Wieseke, Jan
8
Grewal, Rajdeep
6
Houston, Mark B.
6
Verhoef, Peter C.
6
Dahl, Darren W.
5
Fang, Eric
5
Haws, Kelly L.
5
Luo, Xueming
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ahearne, Michael
4
Ailawadi, Kusum L.
4
Fornell, Claes
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Janakiraman, Ramkumar
4
Kannan, P. K.
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Srinivasan, Raji
4
Zhang, Jonathan Z.
4
Alavi, Sascha
3
Barone, Michael J.
3
Batra, Rajeev
3
Bharadwaj, Sundar G.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chan, Kimmy Wa
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Ferraro, Rosellina
3
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Journal of marketing
Journal of business research : JBR
2,832
Journal of retailing and consumer services
2,191
International journal of hospitality management
1,304
SpringerLink / Bücher
856
International journal of consumer studies
790
NBER working paper series
786
Psychology & marketing
723
Journal of business ethics : JOBE
707
Working paper / National Bureau of Economic Research, Inc.
702
Industrial marketing management : the international journal for industrial and high-tech firms
663
NBER Working Paper
619
The service industries journal
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
European Journal of Marketing
576
Tourism management : research, policies, practice
555
Cogent business & management
547
International journal of contemporary hospitality management
520
Management science : journal of the Institute for Operations Research and the Management Sciences
475
Asia Pacific journal of marketing and logistics
472
Journal of Services Marketing
471
The journal of services marketing
466
Journal of travel and tourism marketing
459
Journal of Consumer Marketing
453
European journal of marketing : EJM
440
Technological forecasting & social change : an international journal
438
Journal of the Academy of Marketing Science
426
Journal of marketing management : MM
421
The journal of product & brand management
416
Discussion paper series / IZA
409
Journal of marketing research : JMR
408
The journal of brand management : an international journal
402
Journal of hospitality marketing & management
385
The international journal of human resource management
384
Journal of retailing
381
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
351
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Journal of strategic marketing
346
Marketing letters : a journal of research in marketing
342
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ECONIS (ZBW)
402
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1
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase
loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
2
The service-profit chain : a meta-analytic test of a comprehensive theoretical framework
Hogreve, Jens
;
Iseke, Anja
;
Derfuß, Klaus
;
Eller, …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011697835
Saved in:
3
How and when does customer orientation influence frontline employee job outcomes? : a meta-analytic evaluation
Zablah, Alex R.
;
Franke, George R.
;
Brown, Tom
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009778042
Saved in:
4
Turning complaining customers into loyal customers: moderators of the complaint handling-customer
loyalty
relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
5
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
6
Customer experience journeys :
loyalty
loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
7
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen
;
Yang, Xiaojing
;
Wang, Lili
;
Deng, Xiaoyan
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Saved in:
8
Social identity and the service-profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
Saved in:
9
Service satisfaction-market share relationships in partnered hybrid offerings
Becerril-Arreola, Rafael
;
Zhou, Chen
;
Srinivasan, Raji
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 86-103
Persistent link: https://www.econbiz.de/10011749865
Saved in:
10
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
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