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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - In: Journal of marketing 87 (2023) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
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The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S. - In: Journal of marketing 74 (2010) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
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The nine nations of North America and the value basis of geographic segmentation
Kahle, Lynn R. - In: Journal of marketing 50 (1986) 2, pp. 37-47
Persistent link: https://www.econbiz.de/10001012001
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Market intelligence dissemination practices
Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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Ethnographic stories for market learning
Cayla, Julien; Arnould, Eric J. - In: Journal of marketing 77 (2013) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
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The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
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Multiple orientations for the conduct of marketing research : an analysis of the academic-practitioner distinction
Brinberg, David - In: Journal of marketing 50 (1986) 4, pp. 161-173
Persistent link: https://www.econbiz.de/10001016023
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Judicial standards for survey research : an update and guidelines
Morgan, Fred W. - In: Journal of marketing 54 (1990) 1, pp. 59-70
Persistent link: https://www.econbiz.de/10001082064
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Developing, disseminating, and utilizing marketing knowledge
In: Journal of marketing 52 (1988) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10001056300
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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40
Persistent link: https://www.econbiz.de/10011485859