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The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: Journal of marketing 76 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
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Moderating effects of the relationship between private label share and store loyalty
Koschate-Fischer, Nicole; Cramer, Johannes; Hoyer, Wayne D. - In: Journal of marketing 78 (2014) 2, pp. 69-82
Persistent link: https://www.econbiz.de/10010345571
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Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.; Wichmann, Julian R. K.; … - In: Journal of marketing 86 (2022) 4, pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
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Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of marketing 77 (2013) 4, pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
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Private-label use and store loyalty
Ailawadi, Kusum L.; Pauwels, Koen; Steenkamp, … - In: Journal of marketing 72 (2008) 6, pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
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On the competitive and collaborative implications of category captainship
Alan, Yasin; Dotson, Jeffrey P.; Kurtuluş, Mümin - In: Journal of marketing 81 (2017) 4, pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
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Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; … - In: Journal of marketing 88 (2024) 3, pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
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Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van; Breugelmans, Els; Breiner, Florian - In: Journal of marketing 88 (2024) 3, pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
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Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul; Völckner, Franziska; Melnyk, Valentyna - In: Journal of marketing 88 (2024) 4, pp. 22-39
Persistent link: https://www.econbiz.de/10014582926