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Werbung
74
Advertising
43
Advertising effects
22
Werbewirkung
22
Consumer behaviour
18
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18
advertising
17
Internet marketing
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Wilbur, Kenneth C.
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Journal of marketing
Journal of advertising research
253
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
192
Journal of business research : JBR
190
Journal of advertising
187
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
155
European Journal of Marketing
142
Journal of Consumer Marketing
138
European journal of operational research : EJOR
126
NBER working paper series
123
Applied economics
121
Working paper / National Bureau of Economic Research, Inc.
113
NBER Working Paper
108
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
86
Journal of productivity analysis
84
Young Consumers
83
Economics letters
80
Discussion paper / Centre for Economic Policy Research
77
European journal of marketing : EJM
74
Journal of historical research in marketing
74
Marketing Science
69
Journal of marketing research : JMR
68
International journal of industrial organization
66
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
63
CESifo working papers
62
International journal of internet marketing and advertising : IJIMA
61
SpringerLink / Bücher
61
American journal of agricultural economics
60
International Marketing Review
59
Psychology & marketing
58
Strategic Direction
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
52
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ECONIS (ZBW)
76
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1
The impact of
advertising
creative strategy on
advertising
elasticity
Dall'Olio, Filippo
;
Vakratsas, Demetrios
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10013474255
Saved in:
2
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
3
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
4
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
5
The impact of
advertising
and R&D on bankruptcy survival : a double-edged sword
Jindal, Niket
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012271502
Saved in:
6
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
Saved in:
7
Political management, research and development, and
advertising
capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.
;
Josephson, Brett W.
;
Vadakkepatt, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
Saved in:
8
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
9
Comparative price and the design of effective product communications
Allard, Thomas
;
Griffin, Dale
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 16-29
Persistent link: https://www.econbiz.de/10011749845
Saved in:
10
Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012522225
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