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Increasing organ donor registrations with behavioral interventions : a field experiment
Robitaille, Nicole; Mažar, Nina; Tsai, Claire I.; … - In: Journal of marketing 85 (2021) 3, pp. 168-183
Persistent link: https://www.econbiz.de/10012522227
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Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
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Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.; Inman, J. Jeffrey; Wakefield, Kirk L. - In: Journal of marketing 74 (2010) 3, pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
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Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu; Umashankar, Nita; Sreekumar, Arun; … - In: Journal of marketing 85 (2021) 3, pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil; Cho, Daegon - In: Journal of marketing 87 (2023) 4, pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
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Pretty healthy food : how and when aesthetics enhance perceived healthiness
Hagen, Linda - In: Journal of marketing 85 (2021) 2, pp. 129-145
Persistent link: https://www.econbiz.de/10012485587
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Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho; Rishika, Rishika; Janakiraman, Ramkumar; … - In: Journal of marketing 84 (2020) 6, pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
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Consumer self-control and the biological sciences : implications for marketing stakeholders
Zheng, Yanmei; Alba, Joseph W. - In: Journal of marketing 85 (2021) 4, pp. 105-122
Persistent link: https://www.econbiz.de/10012593257