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Marketing management
98
Marketingmanagement
98
Consumer behaviour
53
Konsumentenverhalten
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Internet marketing
52
Online-Marketing
52
Social Web
31
Social web
31
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20
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influencer marketing
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word of mouth
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144
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Kumar, V.
7
Kannan, P. K.
4
Katona, Zsolt
4
Varadarajan, Poondi Rajan
4
Wilbur, Kenneth C.
4
Day, George S.
3
Gordon, Brett R.
3
Grewal, Dhruv
3
Grewal, Rajdeep
3
Homburg, Christian
3
Jerath, Kinshuk
3
MacInnis, Deborah J.
3
Moe, Wendy W.
3
Narayanan, Sridhar
3
Palmatier, Robert W.
3
Pauwels, Koen
3
Schweidel, David A.
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Verhoef, Peter C.
3
Becker, Maren
2
Berger, Jonah
2
Bezawada, Ram
2
Bleier, Alexander
2
Brooks, Gillian
2
Chintagunta, Pradeep K.
2
Hanssens, Dominique M.
2
Herhausen, Dennis
2
Humphreys, Ashlee
2
Janakiraman, Ramkumar
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Jaworski, Bernard J.
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Kalra, Ajay
2
Kushwaha, Tarun
2
Lamberton, Cait
2
Lamey, Lien
2
Ludwig, Stephan
2
Morgan, Neil A.
2
Park, C. Whan
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
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Journal of marketing
Journal of business research : JBR
619
SpringerLink / Bücher
313
Industrial marketing management : the international journal for industrial and high-tech firms
300
Journal of retailing and consumer services
256
Journal of strategic marketing
221
International journal of internet marketing and advertising : IJIMA
208
Journal of marketing communications
206
European journal of marketing : EJM
161
Journal of marketing management : MM
160
Journal of advertising research
152
Springer eBook Collection
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Journal of the Academy of Marketing Science
135
Europäische Hochschulschriften / 5
129
International journal of advertising : the review of marketing communications
128
Marketing intelligence & planning
121
The journal of business & industrial marketing
118
International journal of hospitality management
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Business horizons
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of technology marketing : IJTMkt
95
The journal of brand management : an international journal
95
Cogent business & management
93
The journal of product & brand management
93
Tourism management : research, policies, practice
93
Psychology & marketing
91
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
89
Journal of promotion management : innovations in planning and applied research
86
Technological forecasting & social change : an international journal
85
Journal of marketing research : JMR
83
Journal of internet commerce
82
Gabler Edition Wissenschaft
81
Journal of promotion management : JPM
79
Asia Pacific journal of marketing and logistics
78
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ECONIS (ZBW)
144
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1
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
2
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
3
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
4
Marketing in computer-mediated environments : research synthesis and new directions
Yadav, Manjit S.
;
Pavlou, Paul A.
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10010250090
Saved in:
5
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
6
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
7
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
8
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
9
Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
;
Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
Saved in:
10
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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