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Fit Does Matter! An Empirical...
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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
56
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56
Brand management
48
Markenführung
48
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Grewal, Dhruv
8
Palmatier, Robert W.
7
Kumar, V.
6
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5
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5
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5
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Ailawadi, Kusum L.
4
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4
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Melnyk, Valentyna
4
Reinartz, Werner J.
4
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3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Fang, Eric
3
Ferraro, Rosellina
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Hennig-Thurau, Thorsten
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3
Kwak, Hyokjin
3
Libai, Barak
3
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3
Ludwig, Stephan
3
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Journal of marketing
Journal of business research : JBR
2,080
Journal of retailing and consumer services
2,002
International journal of consumer studies
771
International journal of hospitality management
745
Psychology & marketing
672
NBER working paper series
597
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
567
Working paper / National Bureau of Economic Research, Inc.
505
NBER Working Paper
446
Management science : journal of the Institute for Operations Research and the Management Sciences
412
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
398
The journal of brand management : an international journal
361
European journal of marketing : EJM
358
Journal of marketing research : JMR
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
340
Journal of travel and tourism marketing
338
Technological forecasting & social change : an international journal
329
Journal of marketing management : MM
326
Journal of international consumer marketing
323
Tourism management : research, policies, practice
315
The international review of retail, distribution and consumer research
308
Cogent business & management
306
International journal of retail & distribution management
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Marketing letters : a journal of research in marketing
301
Journal of fashion marketing and management
300
Journal of marketing communications
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
297
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Journal of the Academy of Marketing Science
280
Electronic commerce research
274
International journal of contemporary hospitality management
274
The journal of services marketing
268
Journal of business ethics : JOBE
266
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ECONIS (ZBW)
307
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1
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
2
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
3
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
4
Return shipping policies of online retailers : normative assumptions and the long-term consequences of fee and free returns
Bower, Amanda B.
;
III, James G. Maxham
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 110-124
Persistent link: https://www.econbiz.de/10009782917
Saved in:
5
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
6
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
7
How to shift consumer behaviors to be more sustainable : a literature review and guiding framework
White, Katherine
;
Habib, Rishad
;
Hardisty, David J.
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 22-49
Persistent link: https://www.econbiz.de/10012175983
Saved in:
8
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
9
Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing
;
Abbasi, Ahmed
;
Cheema, Amar
;
Abraham, Linda B.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
Saved in:
10
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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