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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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Performance implications of mismatched governance regimes across external and internal relationships
Kumar, Alok; Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing 75 (2011) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10008935846
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The platformization of brands
Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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Competently ordinary : new middle class consumers in the emerging markets
Kravets, Olga; Sandıkçı, Özlem - In: Journal of marketing 78 (2014) 4, pp. 125-140
Persistent link: https://www.econbiz.de/10010381378
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Cars and clothing : understanding fashion trends
Reynolds, William H. - In: Journal of marketing 32 (1968) 3, pp. 44-49
Persistent link: https://www.econbiz.de/10002696131
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Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
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Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha; Sorescu, Alina; Steenkamp, … - In: Journal of marketing 84 (2020) 2, pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
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When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel; Fischer, Marc - In: Journal of marketing 84 (2020) 3, pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
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Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of marketing 87 (2023) 3, pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
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Can encroachment benefit hotel franchisees?
Kim, Tongil TI; Jap, Sandy D. - In: Journal of marketing 86 (2022) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10013258821