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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
124
Relationship marketing
124
Brand management
52
Markenführung
52
Brand image
46
Markenimage
46
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36
Social web
36
Internet marketing
33
Online-Marketing
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Service quality
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21
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English
364
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Palmatier, Robert W.
13
Kumar, V.
11
Grewal, Dhruv
9
Homburg, Christian
8
Houston, Mark B.
7
Wieseke, Jan
6
Fang, Eric
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Verhoef, Peter C.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Grewal, Rajdeep
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Janakiraman, Ramkumar
4
Kannan, P. K.
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Srinivasan, Raji
4
Zhang, Jonathan Z.
4
Alavi, Sascha
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Ferraro, Rosellina
3
Fornell, Claes
3
Gielens, Katrijn
3
Habel, Johannes
3
Harmeling, Colleen M.
3
Herrmann, Andreas
3
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Journal of marketing
Journal of business research : JBR
2,363
Journal of retailing and consumer services
2,069
Tourism management : research, policies, practice
1,512
NBER working paper series
990
Tourism economics : the business and finance of tourism and recreation
938
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
926
Working paper / National Bureau of Economic Research, Inc.
915
International journal of hospitality management
914
RIETI discussion paper series
801
NBER Working Paper
797
Journal of travel and tourism marketing
783
SpringerLink / Bücher
783
International journal of consumer studies
775
Psychology & marketing
693
Tourism management perspectives : TMP
667
Journal of the Japanese and international economies : an international journal ; JJIE
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
European Journal of Marketing
510
Japan and the world economy : international journal of theory and policy
510
Tourism analysis : an interdisciplinary tourism & hospitality journal
499
Industrial marketing management : the international journal for industrial and high-tech firms
483
Asia Pacific journal of marketing and logistics
452
International journal of contemporary hospitality management
442
The journal of product & brand management
410
European journal of marketing : EJM
406
Journal of Consumer Marketing
404
Applied economics
395
The journal of brand management : an international journal
387
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
384
Management science : journal of the Institute for Operations Research and the Management Sciences
384
Journal of hospitality marketing & management
382
Journal of the Academy of Marketing Science
381
Journal of marketing research : JMR
374
The journal of services marketing
371
Technological forecasting & social change : an international journal
370
Journal of marketing management : MM
368
The service industries journal
361
Cogent business & management
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
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ECONIS (ZBW)
368
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1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
3
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
4
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
5
Instant customer base analysis : managerial heuristics often "get it right"
Wübben, Markus
;
Wangenheim, Florian v.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003709044
Saved in:
6
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
7
The role of customer gratitude in relationship marketing
Palmatier, Robert W.
;
Jarvis, Cheryl Burke
;
Bechkoff, …
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003875373
Saved in:
8
Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
Saved in:
9
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
10
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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