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Internet marketing
52
Online-Marketing
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Consumer behaviour
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Advertising effects
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Werbewirkung
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Katona, Zsolt
4
Wilbur, Kenneth C.
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3
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2
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Aaker, David A.
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Agrawal, Nidhi
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Journal of marketing
Journal of business research : JBR
490
Journal of advertising research
327
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
245
Journal of retailing and consumer services
245
International journal of advertising : the quarterly review of marketing communications
242
International journal of advertising : the review of marketing communications
239
MPRA Paper
221
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
211
Economics Papers from University Paris Dauphine
172
Psychology & marketing
162
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
CESifo Working Paper
131
International journal of hospitality management
122
Journal of promotion management : innovations in planning and applied research
119
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
Management science : journal of the Institute for Operations Research and the Management Sciences
116
CESifo working papers
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Technological forecasting & social change : an international journal
105
Springer eBook Collection
101
Tourism management : research, policies, practice
99
European journal of marketing : EJM
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
NBER working paper series
95
Information systems research : ISR
92
International journal of electronic marketing and retailing : IJEMR
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
The journal of product & brand management
87
Journal of marketing research : JMR
85
Cogent business & management
84
Marketing letters : a journal of research in marketing
83
Journal of internet commerce
81
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of marketing management : MM
70
Electronic commerce research
69
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ECONIS (ZBW)
76
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1
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
2
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Saved in:
3
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
4
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
5
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
6
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
7
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
8
Serial position effects on native advertising effectiveness : differential results across publisher and advertiser metrics
Wang, Pengyuan
;
Xiong, Guiyang
;
Yang, Jian
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10012175893
Saved in:
9
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
10
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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