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Resistance to Brand Switching...
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Consumer behaviour
290
Konsumentenverhalten
290
Brand management
81
Markenführung
81
Beziehungsmarketing
57
Relationship marketing
57
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56
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Grewal, Dhruv
7
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7
Palmatier, Robert W.
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6
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6
White, Katherine
6
Haws, Kelly L.
5
Hennig-Thurau, Thorsten
5
Schreier, Martin
5
Walker Reczek, Rebecca
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Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
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Kannan, P. K.
4
Melnyk, Valentyna
4
Morgan, Neil A.
4
Rego, Lopo L.
4
Reinartz, Werner J.
4
Steenkamp, Jan-Benedict E. M.
4
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
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Fang, Eric
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3
Gielens, Katrijn
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3
Jayachandran, Satish
3
Johnson, Eric J.
3
Katona, Zsolt
3
Keh, Hean Tat
3
Kozinets, Robert V.
3
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Journal of marketing
Journal of business research : JBR
2,312
Journal of retailing and consumer services
1,984
International journal of hospitality management
797
International journal of consumer studies
770
Psychology & marketing
707
The journal of brand management : an international journal
668
SpringerLink / Bücher
656
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
NBER working paper series
628
Working paper / National Bureau of Economic Research, Inc.
542
The journal of product & brand management
497
NBER Working Paper
468
Journal of marketing research : JMR
429
European Journal of Marketing
420
European journal of marketing : EJM
416
Asia Pacific journal of marketing and logistics
412
Journal of Consumer Marketing
385
Management science : journal of the Institute for Operations Research and the Management Sciences
379
Journal of business ethics : JOBE
377
Journal of marketing management : MM
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Tourism management : research, policies, practice
361
Cogent business & management
350
Journal of travel and tourism marketing
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of retailing
332
Journal of international consumer marketing
331
Journal of marketing communications
330
Discussion paper series / IZA
327
Journal of economic psychology : research in economic psychology and behavioral economics
321
Journal of the Academy of Marketing Science
321
Marketing letters : a journal of research in marketing
321
Journal of fashion marketing and management
317
Journal of Product & Brand Management
310
International journal of retail & distribution management
308
Journal of consumer behaviour : an international research review
305
International journal of contemporary hospitality management
304
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
299
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ECONIS (ZBW)
349
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349
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1
They're just not that into you : how to leverage existing consumer-
brand
relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
2
Brand
equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
3
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
4
Branded service encounters : strategically aligning employee behavior with the
brand
positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
5
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
6
Is Nestlé a lady? : the feminine
brand
name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
7
Mickey D's has more street cred than McDonald's : consumer
brand
nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
8
When algorithms fail : consumers' responses to
brand
harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
9
Befriending the enemy : the effects of observing
brand-to-brand
praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
10
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
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