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Consumer behaviour
290
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Social Web
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60
Relationship marketing
60
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Hennig-Thurau, Thorsten
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Katona, Zsolt
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Ferraro, Rosellina
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3
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Journal of marketing
Journal of business research : JBR
2,586
Journal of retailing and consumer services
2,242
SpringerLink / Bücher
960
International journal of hospitality management
823
International journal of consumer studies
795
NBER working paper series
772
Psychology & marketing
753
Springer eBook Collection
725
Technological forecasting & social change : an international journal
718
Working paper / National Bureau of Economic Research, Inc.
620
Management science : journal of the Institute for Operations Research and the Management Sciences
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
NBER Working Paper
550
Journal of retailing
538
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
457
International journal of production economics
446
Asia Pacific journal of marketing and logistics
436
The international review of retail, distribution and consumer research
436
International journal of retail & distribution management
428
European Journal of Marketing
424
The journal of product & brand management
424
Tourism management : research, policies, practice
423
European journal of operational research : EJOR
422
Journal of marketing research : JMR
421
International Journal of Retail & Distribution Management
415
European journal of marketing : EJM
405
Journal of fashion marketing and management
400
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
400
The journal of brand management : an international journal
397
Journal of travel and tourism marketing
394
Journal of Consumer Marketing
391
Journal of marketing management : MM
391
Cogent business & management
380
Industrial marketing management : the international journal for industrial and high-tech firms
366
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
Journal of marketing communications
353
Information systems research : ISR
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of the Academy of Marketing Science
344
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ECONIS (ZBW)
398
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1
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
2
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
3
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
4
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
5
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
6
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
7
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
8
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
9
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
10
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
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