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Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, … - In: Journal of marketing 78 (2014) 5, pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.; Mazodier, Marc; Sundar, Aparna - In: Journal of marketing 83 (2019) 3, pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
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The context (in)dependence of low-fit brand extensions
Mathur, Pragya; Malika, Malika; Agrawal, Nidhi; … - In: Journal of marketing 87 (2023) 1, pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes; Ailawadi, Kusum L.; Heerde, Harald J. van - In: Journal of marketing 81 (2017) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
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The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.; Janiszewski, Chris A. - In: Journal of marketing 87 (2023) 5, pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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The sound of brands
Argo, Jennifer J.; Popa, Monica; Smith, Malcolm C. - In: Journal of marketing 74 (2010) 4, pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957