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Multi-unit ownership strategy in franchising : development of an integrative model
Hussain, Dildar; Windsperger, Josef - In: Journal of marketing channels : ... distribution … 17 (2010) 1, pp. 3-31
Persistent link: https://www.econbiz.de/10003953068
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Contractibility, strategy, and network dynamics : from franchising to licensing
Leitmannslehner, Stefan; Windsperger, Josef - In: Journal of marketing channels : ... distribution … 19 (2012) 4, pp. 229-249
Persistent link: https://www.econbiz.de/10009657597
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A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
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Multi-Unit Ownership Strategy in Franchising: Development of an Integrative Model
Hussain, Dildar; Windsperger, Josef - In: Journal of marketing channels : ... distribution … 17 (2010) 1, pp. 3-32
Persistent link: https://www.econbiz.de/10008352678
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Contractibility, Strategy, and Network Dynamics: From Franchising to Licensing
Leitmannslehner, Stefan; Windsperger, Josef - In: Journal of marketing channels : ... distribution … 19 (2012) 4, pp. 229-250
Persistent link: https://www.econbiz.de/10010015123
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Allocation of Decision and Ownership Rights in Franchise Relationships
Windsperger, Josef - In: Journal of marketing channels : ... distribution … 10 (2002) 2, pp. 19-38
Persistent link: https://www.econbiz.de/10007162432
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Multi-Unit Ownership Strategy in Franchising: Development of an Integrative Model
Hussain, Dildar; Windsperger, Josef - In: Journal of marketing channels : ... distribution … 17 (2009) 1, pp. 3-32
Persistent link: https://www.econbiz.de/10009266462