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~isPartOf:"Journal of marketing communications"
~person:"Nayga, Rodolfo M."
~person:"Stavins, Joanna"
~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
~subject:"product management"
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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