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Marketing management
104
Marketingmanagement
104
Consumer behaviour
35
Konsumentenverhalten
35
Advertising effects
18
Werbewirkung
18
Brand management
16
Markenführung
16
Advertising
14
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14
Beziehungsmarketing
11
Brand image
11
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Relationship marketing
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10
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10
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Öffentlichkeitsarbeit
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Corporate Social Responsibility
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Corporate social responsibility
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integrated marketing communications
6
Brand
5
Cause-Related Marketing
5
Cause-related marketing
5
IMC
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Markenartikel
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integrated marketing communication
5
Advertising planning
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Schultz, Don E.
5
Kerr, Gayle
3
Kitchen, Philip J.
3
Anabila, Peter
2
Bailey, Ainsworth Anthony
2
Biraghi, Silvia
2
Block, Martin P.
2
Neijens, Peter C.
2
Patti, Charles H.
2
Tam, Lisa
2
Agrawal, Shivani
1
Ahola, Eeva-Katri
1
Akusua Agyapomaa Obeng, Samuela
1
Alarcón-Del-Amo, María-Del-Carmen
1
Alevizou, Panayiota
1
Anani-Bossman, Albert
1
Andersen, Sophie Esmann
1
Antheunis, Marjolijn L.
1
Antoniades, Nicos
1
Baack, D. W.
1
Baghi, Ilaria
1
Bajpai, Naval
1
Barchiesi, Maria Assunta
1
Basil, Debra Z.
1
Bech-Larsen, Tino
1
Bell, Monique
1
Bernhardt, Anke
1
Bleize, Daniëlle N. M.
1
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1
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Brito, Pedro Quelhas
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1
Bulmer, Sandy
1
Butkouskaya, Vera
1
Callison, Coy
1
Carl, Walter J.
1
Castellan, Silvia
1
Chang, Yuhmiin
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
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Journal of marketing communications
SpringerLink / Bücher
1,600
European Journal of Marketing
525
Journal of business research : JBR
432
Springer eBook Collection
374
Europäische Hochschulschriften / 5
364
Gabler Edition Wissenschaft
364
Springer eBook Collection / Business and Economics
353
Industrial marketing management : the international journal for industrial and high-tech firms
320
Marketing Intelligence & Planning
263
Research
246
Journal of strategic marketing
210
Journal of Food Distribution Research
208
Lehrbuch
189
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Journal of the Academy of Marketing Science
152
Journal of marketing
142
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
essentials
124
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Hamburger Schriften zur Marketingforschung
120
Journal of Consumer Marketing
118
Marketing intelligence & planning
112
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
101
Gabler Research
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
Innovatives Markenmanagement
91
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
89
Neue betriebswirtschaftliche Forschung : Nbf
89
International Journal of Bank Marketing
83
Journal of Business & Industrial Marketing
83
International Marketing Review
82
Journal of marketing education : JME
81
Agricultural Economics Reports
80
Amber Waves
80
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ECONIS (ZBW)
107
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107
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1
Corporate allies or adversaries : an exploration of the relationship between public relations and
marketing
among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
2
Special issue: Integrated
marketing
communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
3
Special issue:
Marketing
communications in the food sector
Bech-Larsen, Tino
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003953053
Saved in:
4
The impact of technology on the Arab communication style and culture : implications for
marketing
Ghanem, Salma
;
Kalliny, Morris
;
Elgoul, Siham
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
Saved in:
5
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
6
Cause-related
marketing
2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
Saved in:
7
A study of the structural integration of the
marketing
and PR functions in the C-suite
Nath, Pravin
;
Bell, Monique
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
Saved in:
8
Reaching subculture markets : the cryptic
marketing
approach
Choong, Kelly
;
Drennan, Judy
;
Weeks, Clinton S.
;
Weber, Ian
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 160-175
Persistent link: https://www.econbiz.de/10012424772
Saved in:
9
Marketing
communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
10
Competitive advantage for life : an industry view of
marketing
communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
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