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Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle; Patti, Charles H. - In: Journal of marketing communications 21 (2015) 5, pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
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Visualizing CSR : a visual framing analysis of US multinational companies
Garcia, Maria M.; Greenwood, Keith - In: Journal of marketing communications 21 (2015) 3, pp. 167-184
Persistent link: https://www.econbiz.de/10011376476
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.; Hartley, S. W.; Dessel, M. M. van; Baack, … - In: Journal of marketing communications 23 (2017) 4, pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo; Das, Enny - In: Journal of marketing communications 22 (2016) 3, pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of marketing communications 22 (2016) 5, pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
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A study of the structural integration of the marketing and PR functions in the C-suite
Nath, Pravin; Bell, Monique - In: Journal of marketing communications 22 (2016) 6, pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
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Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman - In: Journal of marketing communications 22 (2016) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10011561363