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~isPartOf:"Journal of marketing communications"
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Principles of marketing
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Marketing management
104
Marketingmanagement
104
Consumer behaviour
35
Konsumentenverhalten
35
Advertising effects
18
Werbewirkung
18
Brand management
16
Markenführung
16
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14
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14
Beziehungsmarketing
11
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11
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11
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11
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10
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10
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10
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integrated marketing communications
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5
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Cause-related marketing
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integrated marketing communication
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Schultz, Don E.
5
Kerr, Gayle
3
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3
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2
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Block, Martin P.
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Anani-Bossman, Albert
1
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1
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1
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1
Chang, Yuhmiin
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Journal of marketing communications
SpringerLink / Bücher
551
Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
UTB
257
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
210
Journal of Food Distribution Research
208
European journal of marketing : EJM
187
Springer eBook Collection
176
Journal of marketing management : MM
175
Journal of the Academy of Marketing Science
150
Journal of marketing
141
Lehrbuch
137
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
Gabler Edition Wissenschaft
126
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Springer eBook Collection / Business and Economics
117
Marketing intelligence & planning
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
Journal of marketing education : JME
84
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Marketing theory
78
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
69
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Marketing : ZFP ; journal of research and management
68
Journal of marketing research : JMR
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of business ethics : JOBE
66
Journal of Agribusiness
65
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ECONIS (ZBW)
107
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1
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107
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1
Corporate allies or adversaries : an exploration of the relationship between public relations and
marketing
among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
2
Cause-related
marketing
2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
Saved in:
3
A study of the structural integration of the
marketing
and PR functions in the C-suite
Nath, Pravin
;
Bell, Monique
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
Saved in:
4
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
5
Special issue: Integrated
marketing
communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
6
The impact of technology on the Arab communication style and culture : implications for
marketing
Ghanem, Salma
;
Kalliny, Morris
;
Elgoul, Siham
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
Saved in:
7
Special issue:
Marketing
communications in the food sector
Bech-Larsen, Tino
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003953053
Saved in:
8
Reaching subculture markets : the cryptic
marketing
approach
Choong, Kelly
;
Drennan, Judy
;
Weeks, Clinton S.
;
Weber, Ian
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 160-175
Persistent link: https://www.econbiz.de/10012424772
Saved in:
9
Marketing
communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
10
Competitive advantage for life : an industry view of
marketing
communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
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