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An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web : a cross-national study
Chang, Yuhmiin - In: Journal of marketing communications 15 (2009) 5, pp. 327-343
Persistent link: https://www.econbiz.de/10003923342
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Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene; La Ville, Valérie-Inès de; Roux, André le - In: Journal of marketing communications 16 (2010) 1/2, pp. 87-103
Persistent link: https://www.econbiz.de/10003952954
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Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Pich, Christopher; Dean, Dianne; Punjaisri, Kanyapuss - In: Journal of marketing communications 22 (2016) 1, pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
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Localizing to Arabic consumers : insights from print advertising
Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
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Modeling online advertising : a cross-cultural comparison between China and Romania
Wang, Ying; Sun, Shaojing - In: Journal of marketing communications 16 (2010) 5, pp. 271-285
Persistent link: https://www.econbiz.de/10008695769
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The relationship between culture and advertising appeals for services
Mortimer, Kathleen; Grierson, Samantha - In: Journal of marketing communications 16 (2010) 3, pp. 149-162
Persistent link: https://www.econbiz.de/10003980299
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Multinational corporate website strategies and influencing factors : a comparison of US and Korean corporate websites
Shin, Wonsun; Huh, Jisu - In: Journal of marketing communications 15 (2009) 5, pp. 287-310
Persistent link: https://www.econbiz.de/10003923338
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MNE executive insights into international advertising programme standardisation
Melewar, T. C.; Pickton, D.; Gupta, S.; Chigovanyika, T. - In: Journal of marketing communications 15 (2009) 5, pp. 345-365
Persistent link: https://www.econbiz.de/10003923343
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Interdependent self-construal in collectivest cultures : effects on compliance in a couse-related marketing context
Vaidyanathan, Rajiv; Aggarwal, Praveen; Kozłowski, Wojciech - In: Journal of marketing communications 19 (2013) 1, pp. 44-57
Persistent link: https://www.econbiz.de/10009700189
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Chinese website design : communication as a mirror of culture
Capece, Guendalina; Di Pillo, Francesca - In: Journal of marketing communications 27 (2021) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10012424771