International marketing management : text and cases
U. C. Mathur
| Year of publication: |
2008 ; 1. publ.
|
|---|---|
| Authors: | Mathur, U. C. |
| Publisher: |
Los Angeles [u.a.] : SAGE Publ. |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 583 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes index 0803 |
| ISBN: | 978-0-7619-3640-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003681745