//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modern marketing management :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
104
Marketingmanagement
104
Consumer behaviour
34
Konsumentenverhalten
34
Advertising effects
18
Werbewirkung
18
Brand management
16
Markenführung
16
Advertising
13
Werbung
13
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Communication
10
Internet marketing
10
Kommunikation
10
Online-Marketing
10
Marketing
9
USA
8
United States
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Public relations
7
Sales promotion
7
Social Web
7
Social web
7
Verkaufsförderung
7
Öffentlichkeitsarbeit
7
integrated marketing communications
6
Brand
5
Cause-Related Marketing
5
Cause-related marketing
5
IMC
5
Markenartikel
5
integrated marketing communication
5
Advertising planning
4
Emotion
4
Firm performance
4
Internal communication
4
more ...
less ...
Online availability
All
Undetermined
40
Free
1
Type of publication
All
Article
101
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
104
Aufsatz in Zeitschrift
104
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
104
Author
All
Schultz, Don E.
5
Kerr, Gayle
3
Kitchen, Philip J.
3
Anabila, Peter
2
Bailey, Ainsworth Anthony
2
Biraghi, Silvia
2
Block, Martin P.
2
Neijens, Peter C.
2
Patti, Charles H.
2
Agrawal, Shivani
1
Ahola, Eeva-Katri
1
Akusua Agyapomaa Obeng, Samuela
1
Alarcón-Del-Amo, María-Del-Carmen
1
Alevizou, Panayiota
1
Anani-Bossman, Albert
1
Andersen, Sophie Esmann
1
Antoniades, Nicos
1
Baack, D. W.
1
Baghi, Ilaria
1
Bajpai, Naval
1
Barchiesi, Maria Assunta
1
Basil, Debra Z.
1
Bech-Larsen, Tino
1
Bell, Monique
1
Bernhardt, Anke
1
Boireau, Nathalie
1
Bonifield, Carolyn M.
1
Brito, Pedro Quelhas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Butkouskaya, Vera
1
Callison, Coy
1
Carl, Walter J.
1
Castellan, Silvia
1
Chang, Yuhmiin
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Choong, Kelly
1
Chrysochou, Polymeros
1
Confetto, Maria Giovanna
1
more ...
less ...
Published in...
All
Journal of marketing communications
SpringerLink / Bücher
1,514
ILO Working Papers
370
Gabler Edition Wissenschaft
348
Springer eBook Collection
341
Journal of business research : JBR
334
Springer eBook Collection / Business and Economics
324
Europäische Hochschulschriften / 5
303
Industrial marketing management : the international journal for industrial and high-tech firms
270
Research
235
Journal of strategic marketing
193
Lehrbuch
186
European journal of marketing : EJM
134
Technological forecasting & social change : an international journal
124
Journal of marketing management : MM
123
Journal of the Academy of Marketing Science
112
The journal of business & industrial marketing
108
Hamburger Schriften zur Marketingforschung
104
essentials
104
Journal of marketing
102
Gabler Research
98
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
93
Marketing intelligence & planning
85
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
84
Neue betriebswirtschaftliche Forschung : Nbf
83
Journal of retailing and consumer services
81
DUV / Wirtschaftswissenschaft
80
Innovatives Markenmanagement
80
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Research policy : policy, management and economic studies of science, technology and innovation
75
Schriftenreihe Studien zum Konsumentenverhalten
72
Springer eBook Collection / Business and Management
72
Gabler-Edition Wissenschaft
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Schriften zu Marketing und Management
66
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
65
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
The journal of brand management : an international journal
63
Springer eBooks / Business and Economics
62
Erfurter Hefte zum angewandten Marketing
60
more ...
less ...
Source
All
ECONIS (ZBW)
104
Showing
1
-
10
of
104
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle
;
Patti, Charles H.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
Saved in:
2
Visualizing CSR : a visual framing analysis of US multinational companies
Garcia, Maria M.
;
Greenwood, Keith
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10011376476
Saved in:
3
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
4
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
Saved in:
5
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
6
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
7
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
8
Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
Saved in:
9
A study of the structural integration of the marketing and PR functions in the C-suite
Nath, Pravin
;
Bell, Monique
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
Saved in:
10
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->