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How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas; Sievert, Jens; Jacob, Frank - In: Journal of marketing communications 20 (2014) 1/2, pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
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Analysis of commercial rumors from the perspective of marketing managers: rumor prevalence, effects, and control tactics
Kimmel, Allan J.; Audrain-Pontevia, Anne-Françoise - In: Journal of marketing communications 16 (2010) 4, pp. 239-253
Persistent link: https://www.econbiz.de/10008651836
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Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.; Heyman, James E. - In: Journal of marketing communications 19 (2013) 4, pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
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eWOM credibility on social networking sites : a framework
Moran, Gillian; Muzellec, Laurent - In: Journal of marketing communications 23 (2017) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011706465
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Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.; Wright, Gillian; Sandiford, Peter; … - In: Journal of marketing communications 24 (2018) 8, pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
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Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.; Lemon, Laura L. - In: Journal of marketing communications 29 (2023) 6, pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
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Word of mouth as a promotional tool for turbulent markets
Mason, Roger B. - In: Journal of marketing communications 14 (2008) 3, pp. 207-224
Persistent link: https://www.econbiz.de/10003767529
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The role of disclosure in organized word-of-mouth marketing programs
Carl, Walter J. - In: Journal of marketing communications 14 (2008) 3, pp. 225-241
Persistent link: https://www.econbiz.de/10003767530
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Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van; Antheunis, Marjolijn L.; Reijmersdal, … - In: Journal of marketing communications 18 (2012) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
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MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin; Choi, Sejung Marina - In: Journal of marketing communications 17 (2011) 3, pp. 145-162
Persistent link: https://www.econbiz.de/10009261667