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~isPartOf:"Journal of marketing communications"
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Viral marketing
52
Virales Marketing
52
Consumer behaviour
43
Konsumentenverhalten
43
Social Web
34
Social web
34
Internet marketing
32
Online-Marketing
32
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16
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16
social media
15
Credibility
12
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12
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11
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8
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4
word of mouth
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3
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67
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Muehling, Darrel D.
3
Belanche, Daniel
2
Huh, Jisu
2
Kareklas, Ioannis
2
Kimmel, Allan J.
2
Weber, T. J.
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Abu Zayyad, Hala Mohammed
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Abuhashesh, Mohammd
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Amos, Clinton
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Anghelcev, George
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Antheunis, Marjolijn L.
1
Arimbi, Intan R.
1
Audrain-Pontevia, Anne-Françoise
1
Bailey, Ainsworth Anthony
1
Balamoorthy S
1
Balboni, Bernardo
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Barnes, Nora Ganim
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Bayraktaroğlu, Gül
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Bebber, Suélen
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Bıçakcıoğlu, Nilay
1
Carl, Walter J.
1
Carley, Kathleen M.
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Casaló, Luis V.
1
Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Cheong, Yunjae
1
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Journal of marketing communications
Journal of marketing research : JMR
417
Journal of business research : JBR
339
Journal of marketing
220
Journal of retailing and consumer services
169
Overseas business reports : OBR
155
SpringerLink / Bücher
143
Working paper / National Bureau of Economic Research, Inc.
135
NBER working paper series
134
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Jahrbuch der Absatz- und Verbrauchsforschung
126
International journal of hospitality management
121
NBER Working Paper
118
International journal of market research : JMRS ; the journal of the Market Research Society
115
Journal of advertising research
105
Europäische Hochschulschriften / 5
102
Journal of the Academy of Marketing Science
101
Tourism management : research, policies, practice
99
Discussion paper / Centre for Economic Policy Research
93
Psychology & marketing
90
The accounting review : a publication of the American Accounting Association
88
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Qualitative market research : an international journal
77
Journal of marketing management : MM
75
Marketing letters : a journal of research in marketing
75
Esomar congress
68
Marketing : ZFP ; journal of research and management
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
International journal of internet marketing and advertising : IJIMA
65
Information systems research : ISR
64
IMF working papers
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of business economics : JBE
62
European journal of marketing : EJM
61
Gabler Edition Wissenschaft
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
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ECONIS (ZBW)
67
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1
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67
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1
How
credibility
affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas
;
Sievert, Jens
;
Jacob, Frank
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
Saved in:
2
Analysis of commercial rumors from the perspective of marketing managers: rumor prevalence, effects, and control tactics
Kimmel, Allan J.
;
Audrain-Pontevia, Anne-Françoise
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 239-253
Persistent link: https://www.econbiz.de/10008651836
Saved in:
3
Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.
;
Heyman, James E.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
Saved in:
4
eWOM
credibility
on social networking sites : a framework
Moran, Gillian
;
Muzellec, Laurent
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011706465
Saved in:
5
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
6
Investigating the effects of host trust,
credibility
, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
7
Word of mouth as a promotional tool for turbulent markets
Mason, Roger B.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 207-224
Persistent link: https://www.econbiz.de/10003767529
Saved in:
8
The role of disclosure in organized word-of-mouth marketing programs
Carl, Walter J.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003767530
Saved in:
9
Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Reijmersdal, …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
Saved in:
10
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
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