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The fast fashion vs environment debate : consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
Papasolomou, Ioanna; Melanthiou, Yioula; Tsamouridis, … - In: Journal of marketing communications 29 (2023) 2, pp. 191-209
Persistent link: https://www.econbiz.de/10014232501
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Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta; Agopian, G. - In: Journal of marketing communications 29 (2023) 7, pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
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Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara; Fan, Fei - In: Journal of marketing communications 28 (2022) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee; Lowe, Ben; Petrovici, Dan - In: Journal of marketing communications 23 (2017) 3, pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
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Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora; Youn, Seounmi; Yoon, Doyle - In: Journal of marketing communications 20 (2014) 6, pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
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An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China
Ren, Ye; Lam, Desmond - In: Journal of marketing communications 22 (2016) 5, pp. 513-523
Persistent link: https://www.econbiz.de/10011613199
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Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah; Norbayah Mohd Suki - In: Journal of marketing communications 26 (2020) 7, pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
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Customer perceived value through quality augmented reality experiences in retail : the mediating effect of customer attitudes
Al-Imamy, Saifeddin; Al-Imamy, Samer - In: Journal of marketing communications 28 (2022) 4, pp. 428-447
Persistent link: https://www.econbiz.de/10013371033
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Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
Wu, Hung-Che; Xu, Haonan; Wu, Tsung Pao - In: Journal of marketing communications 30 (2024) 3, pp. 344-367
Persistent link: https://www.econbiz.de/10014529299
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Corporate image and reputation of large Mainland Chinese enterprises
Yeo, Roland K.; Goh, Mark; Tso, Sophia - In: Journal of marketing communications 17 (2011) 3, pp. 195-211
Persistent link: https://www.econbiz.de/10009261655