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Consumer behaviour
295
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295
Advertising effects
132
Werbewirkung
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Advertising
95
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93
Brand image
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Muehling, Darrel D.
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Schultz, Don E.
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Bellman, Steven
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Chan, Fong Yee
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Dodoo, Naa Amponsah
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Kareklas, Ioannis
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
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Al Shurideh, Muhammad
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Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Dahlén, Micael
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Dalakas, Vassilis
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Flavián Blanco, Carlos
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Jain, Varsha
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Ju, Ilyoung
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Myers, Jun
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Nagar, Komal
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Obeidat, Zaid Mohammad Ibrahim
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Rim, Hyejoon
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Journal of marketing communications
Journal of business research : JBR
2,133
Journal of retailing and consumer services
2,048
International journal of hospitality management
964
International journal of consumer studies
776
NBER working paper series
711
Psychology & marketing
679
Working paper / National Bureau of Economic Research, Inc.
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER Working Paper
557
The service industries journal
447
SpringerLink / Bücher
441
Asia Pacific journal of marketing and logistics
425
European Journal of Marketing
419
Tourism management : research, policies, practice
415
Journal of travel and tourism marketing
406
The journal of product & brand management
397
Management science : journal of the Institute for Operations Research and the Management Sciences
394
Journal of Consumer Marketing
385
The journal of services marketing
378
European journal of marketing : EJM
367
The journal of brand management : an international journal
363
International journal of contemporary hospitality management
359
Journal of marketing research : JMR
359
Cogent business & management
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of fashion marketing and management
337
Journal of international consumer marketing
334
Journal of marketing management : MM
329
Journal of retailing
329
Journal of the Academy of Marketing Science
318
International journal of retail & distribution management
317
Journal of marketing
317
Journal of hospitality marketing & management
312
Marketing letters : a journal of research in marketing
308
The international review of retail, distribution and consumer research
305
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
The journal of consumer marketing
295
Journal of business ethics : JOBE
294
Journal of consumer behaviour : an international research review
290
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ECONIS (ZBW)
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The fast fashion vs environment debate : consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
Papasolomou, Ioanna
;
Melanthiou, Yioula
;
Tsamouridis, …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 191-209
Persistent link: https://www.econbiz.de/10014232501
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2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
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3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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4
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
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5
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
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6
An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China
Ren, Ye
;
Lam, Desmond
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 513-523
Persistent link: https://www.econbiz.de/10011613199
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7
Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
Saved in:
8
Customer perceived value through quality augmented reality experiences in retail : the mediating effect of customer attitudes
Al-Imamy, Saifeddin
;
Al-Imamy, Samer
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 428-447
Persistent link: https://www.econbiz.de/10013371033
Saved in:
9
Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
Wu, Hung-Che
;
Xu, Haonan
;
Wu, Tsung Pao
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014529299
Saved in:
10
Corporate image and reputation of large Mainland Chinese enterprises
Yeo, Roland K.
;
Goh, Mark
;
Tso, Sophia
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009261655
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