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~isPartOf:"Journal of marketing communications"
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Brand management
104
Markenführung
104
Consumer behaviour
76
Konsumentenverhalten
76
Brand image
65
Markenimage
65
Advertising effects
40
Werbewirkung
40
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35
Markenartikel
35
Internet marketing
27
Online-Marketing
27
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26
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25
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21
Social web
21
Marketing management
18
Marketingmanagement
18
Beziehungsmarketing
13
Relationship marketing
13
social media
11
brand attitude
9
Viral marketing
7
Virales Marketing
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advertising
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purchase intention
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Celebrity endorsement
5
Celebrity-Werbung
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Corporate reputation
5
Corporate social responsibility
5
Emerging economies
5
Emotion
5
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Firmenimage
5
Schwellenländer
5
Strategic management
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Strategisches Management
5
brand equity
5
brand image
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111
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112
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Anabila, Peter
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Fullerton, Jami A.
2
Grohmann, Bianca
2
Keller, Kevin Lane
2
Kendrick, Alice
2
Kim, Dong Hoo
2
Kim, Soojin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Pope, Nigel
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
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Aljarah, Ahmad
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Alodin, Yasmin
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Amirshahi, Mirahmad
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1
Balboni, Bernardo
1
Ball, Joan P.
1
Bayraktaroğlu, Gül
1
Bei, Lien-ti
1
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Journal of marketing communications
SpringerLink / Bücher
1,115
Journal of business research : JBR
959
The journal of brand management : an international journal
609
The journal of product & brand management
393
Tourism management : research, policies, practice
384
Springer eBook Collection
383
Journal of retailing and consumer services
335
Journal of travel and tourism marketing
322
Strategic management journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
236
Gabler Edition Wissenschaft
209
Technological forecasting & social change : an international journal
209
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
206
Harvard business review : HBR
193
Europäische Hochschulschriften / 5
185
Long range planning : LRP ; international journal of strategic management
183
Tourism management perspectives : TMP
176
Harvard-Business-Manager : das Wissen der Besten
169
International journal of hospitality management
166
European journal of marketing : EJM
161
Springer eBook Collection / Business and Economics
159
Business horizons
158
Research
155
Journal of business strategy
154
Journal of strategic marketing
153
Psychology & marketing
145
Business strategy and the environment
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Management decision : MD
127
Tourism analysis : an interdisciplinary tourism & hospitality journal
126
Journal of strategy and management
125
Asia Pacific journal of marketing and logistics
124
Marketing intelligence & planning
123
Strategy & leadership : a publication of Strategic Leadership Forum
119
Journal of marketing management : MM
115
Cogent business & management
114
Journal of vacation marketing : an international journal
114
Journal of marketing research : JMR
113
International journal of contemporary hospitality management
110
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ECONIS (ZBW)
112
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1
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
2
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
3
Brand
"infrastructure" in nonprofit organizations : challenges to successful
brand
building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
4
Processing contradictory
brand
information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
5
Antecedents and outcomes of
brand
love : the mediating role of
brand
loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
6
Communicating
brand
gender through type fonts
Grohmann, Bianca
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011612604
Saved in:
7
Do social advergames affect
brand
attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
8
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
9
Celebrity endorsement : how celebrity-
brand
-user personality congruence affects
brand
attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
10
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
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