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Marketing management
105
Marketingmanagement
105
Consumer behaviour
36
Konsumentenverhalten
36
Advertising effects
18
Werbewirkung
18
Brand management
16
Markenführung
16
Advertising
15
Werbung
15
Beziehungsmarketing
12
Relationship marketing
12
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11
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11
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10
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integrated marketing communications
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marketing
6
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Cause-Related Marketing
5
Cause-related marketing
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IMC
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Markenartikel
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integrated marketing communication
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4
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Schultz, Don E.
5
Kerr, Gayle
3
Kitchen, Philip J.
3
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2
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2
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2
Block, Martin P.
2
Neijens, Peter C.
2
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2
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2
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1
Ahola, Eeva-Katri
1
Akusua Agyapomaa Obeng, Samuela
1
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1
Alevizou, Panayiota
1
Anani-Bossman, Albert
1
Andersen, Sophie Esmann
1
Antheunis, Marjolijn L.
1
Antoniades, Nicos
1
Baack, D. W.
1
Baghi, Ilaria
1
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1
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1
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1
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1
Callison, Coy
1
Carl, Walter J.
1
Castellan, Silvia
1
Chang, Yuhmiin
1
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Journal of marketing communications
SpringerLink / Bücher
1,080
Journal of business research : JBR
485
European Journal of Marketing
473
Springer eBook Collection
387
Europäische Hochschulschriften / 5
365
Industrial marketing management : the international journal for industrial and high-tech firms
336
VDI-Berichte
229
Gabler Edition Wissenschaft
213
Journal of strategic marketing
213
Management Decision
211
Marketing Intelligence & Planning
209
Journal of Food Distribution Research
208
Schriftenreihe der Deutschen Verkehrswissenschaftlichen Gesellschaft / B
203
Lehrbuch
200
European journal of marketing : EJM
188
Springer eBook Collection / Business and Economics
185
Journal of marketing management : MM
175
Economics Papers from University Paris Dauphine
164
Schriften des Vereins für Socialpolitik, Gesellschaft für Wirtschafts- und Sozialwissenschaften
163
Management science : journal of the Institute for Operations Research and the Management Sciences
161
Journal of the Academy of Marketing Science
160
European research studies
156
Loccumer Protokolle
155
Journal of business ethics : JOBE
148
Journal of marketing
145
Management Science
141
The journal of business & industrial marketing
140
Journal of Agricultural and Applied Economics
132
Marketing intelligence & planning
126
Journal of Consumer Marketing
113
Edward Elgar E-Book Archive
111
Journal of business economics : JBE
110
Research
110
Working paper / National Bureau of Economic Research, Inc.
107
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
104
MPRA Paper
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Leadership & Organization Development Journal
101
Business horizons
97
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ECONIS (ZBW)
110
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1
Corporate allies or adversaries : an exploration of the relationship between public relations and
marketing
among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
2
Special issue: Integrated
marketing
communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
3
Special issue:
Marketing
communications in the food sector
Bech-Larsen, Tino
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003953053
Saved in:
4
The impact of technology on the Arab communication style and culture : implications for
marketing
Ghanem, Salma
;
Kalliny, Morris
;
Elgoul, Siham
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
Saved in:
5
Promotion mix
management
: a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
6
Cause-related
marketing
2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
Saved in:
7
A study of the structural integration of the
marketing
and PR functions in the C-suite
Nath, Pravin
;
Bell, Monique
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
Saved in:
8
Reaching subculture markets : the cryptic
marketing
approach
Choong, Kelly
;
Drennan, Judy
;
Weeks, Clinton S.
;
Weber, Ian
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 160-175
Persistent link: https://www.econbiz.de/10012424772
Saved in:
9
Marketing
communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
10
Competitive advantage for life : an industry view of
marketing
communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
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