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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette - In: Journal of marketing communications 21 (2015) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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Effects of age and time of day on Internet advertising outcomes
Goodrich, Kendall - In: Journal of marketing communications 19 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
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Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
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A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: Journal of marketing communications 30 (2024) 6, pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
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Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness
Jurca, Maria Alina; Madlberger, Maria - In: Journal of marketing communications 21 (2015) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10010514622
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Unusual location and unexpected execution in advertising : a content analysis and test of effectiveness in ambient advertisements
Hutter, Katharina - In: Journal of marketing communications 21 (2015) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10010514626