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~isPartOf:"Journal of marketing communications"
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Advertising effects
191
Werbewirkung
191
Consumer behaviour
176
Konsumentenverhalten
176
Advertising
149
Werbung
146
Internet marketing
115
Online-Marketing
115
Social Web
62
Social web
62
Brand management
55
Markenführung
55
Brand image
49
Markenimage
49
advertising
37
Marketing management
34
Marketingmanagement
34
Viral marketing
33
Virales Marketing
33
social media
25
Brand
22
Markenartikel
22
Emotion
21
Beziehungsmarketing
16
Relationship marketing
16
Perception
15
Wahrnehmung
15
USA
14
United States
14
Confidence
13
Fernsehwerbung
13
Television advertising
13
Vertrauen
13
Experiment
12
Online retailing
12
Online-Handel
12
Celebrity endorsement
11
Celebrity-Werbung
11
advertising effectiveness
11
brand attitude
11
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3
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293
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293
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3
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3
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2
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English
293
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Bellman, Steven
5
Muehling, Darrel D.
5
Pelsmacker, Patrick de
5
Varan, Duane
5
Kim, Soojung
4
Neijens, Peter C.
4
Um, Nam-Hyun
4
Belanche, Daniel
3
Cheong, Yunjae
3
Dodoo, Naa Amponsah
3
Fullerton, Jami A.
3
Kareklas, Ioannis
3
Kendrick, Alice
3
Kerr, Gayle
3
Kim, Dong Hoo
3
Lee, Joonghwa
3
Phua, Joe
3
Robinson, Jennifer A.
3
Yoon, Hye Jin
3
Antheunis, Marjolijn L.
2
Atkin, Joann L.
2
Bailey, Ainsworth Anthony
2
Black, Iain R.
2
Boerman, Sophie C.
2
Chan, Fong Yee
2
Combs, Justin
2
Dalakas, Vassilis
2
Dens, Nathalie
2
Drennan, Judy
2
Huh, Jisu
2
Huhmann, Bruce A.
2
Jeong, Se-Hoon
2
Jeong, Yongick
2
Ju, Ilyoung
2
Jung, A-Reum
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kent, Robert J.
2
Kim, Eunah
2
Kim, Kihan
2
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Journal of marketing communications
MPRA Paper
973
Journal of business research : JBR
799
CEPR Discussion Papers
633
NBER working paper series
602
CESifo working papers
574
CESifo Working Paper
566
SpringerLink / Bücher
559
Journal of retailing and consumer services
530
Management science : journal of the Institute for Operations Research and the Management Sciences
507
European journal of operational research : EJOR
503
Journal of advertising research
466
Working paper / National Bureau of Economic Research, Inc.
446
NBER Working Paper
425
NBER Working Papers
412
Telecommunications policy : the international journal of digital economy, data sciences and new media
411
CESifo Working Paper Series
410
International journal of industrial organization
386
International journal of production economics
362
Journal of revenue and pricing management
360
Online Information Review
343
Economics Bulletin
320
Journal of advertising : official publication of the American Academy of Advertising
313
Working paper
311
International journal of advertising : the quarterly review of marketing communications
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
Working Paper
283
International journal of advertising : the review of marketing communications
280
Economics Papers from University Paris Dauphine
260
Economics letters
258
Electronic commerce research
256
Discussion paper / Centre for Economic Policy Research
253
Information systems research : ISR
245
International journal of internet marketing and advertising : IJIMA
244
Information economics and policy : IEP
240
IZA Discussion Papers
234
Springer eBook Collection
231
Technological forecasting & social change : an international journal
231
International journal of production research
227
Psychology & marketing
217
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ECONIS (ZBW)
293
Showing
1
-
10
of
293
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date (oldest first)
1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
3
And now a word from our sponsor : do consumers perceive
advertising
on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
4
Effects of age and time of day on
Internet
advertising
outcomes
Goodrich, Kendall
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
Saved in:
5
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
6
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
7
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
8
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
9
Ambient
advertising
characteristics and schema incongruity as drivers of
advertising
effectiveness
Jurca, Maria Alina
;
Madlberger, Maria
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10010514622
Saved in:
10
Unusual location and unexpected execution in
advertising
: a content analysis and test of effectiveness in ambient advertisements
Hutter, Katharina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10010514626
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