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Marketing management
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Consumer behaviour
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integrated marketing communication
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Journal of marketing communications
NBER working paper series
402
Working paper / National Bureau of Economic Research, Inc.
350
NBER Working Paper
348
Journal of business research : JBR
346
SpringerLink / Bücher
275
Industrial marketing management : the international journal for industrial and high-tech firms
261
Journal of strategic marketing
194
MPRA Paper
167
Discussion paper series / IZA
162
Ovidius University Annals, Economic Sciences Series
155
Economics Papers from University Paris Dauphine
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Discussion paper / Centre for Economic Policy Research
142
Springer eBook Collection
132
European journal of marketing : EJM
130
Europäische Hochschulschriften / 5
127
IZA Discussion Paper
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Journal of marketing management : MM
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The journal of business & industrial marketing
111
Journal of the Academy of Marketing Science
109
Journal of marketing
99
Intereconomics : review of European economic policy
92
Working paper
89
CESifo working papers
85
Marketing intelligence & planning
84
Problems of economic transition
83
Journal of retailing and consumer services
82
Gabler Edition Wissenschaft
75
Cogent business & management
71
Annals of Faculty of Economics
69
Theoretical and applied economics : GAER review
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
IZA Discussion Papers
64
Policy research working paper : WPS
62
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
61
Annals of University of Craiova - Economic Sciences Series
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The American economic review
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Business horizons
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ECONIS (ZBW)
104
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1
Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle
;
Patti, Charles H.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
Saved in:
2
Visualizing CSR : a visual framing analysis of US multinational companies
Garcia, Maria M.
;
Greenwood, Keith
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10011376476
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3
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
4
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.
;
Hartley, S. W.
;
Dessel, M. M. van
;
Baack, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
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5
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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6
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
7
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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8
Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
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9
A study of the structural integration of the marketing and PR functions in the C-suite
Nath, Pravin
;
Bell, Monique
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
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10
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
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