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~isPartOf:"Journal of marketing communications"
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Consumer communities do well,...
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
141
Werbewirkung
141
Brand management
104
Markenführung
104
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101
Internet marketing
99
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Muehling, Darrel D.
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Um, Nam-Hyun
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Kim, Soojung
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Schultz, Don E.
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Antheunis, Marjolijn L.
3
Bailey, Ainsworth Anthony
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Bellman, Steven
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Dodoo, Naa Amponsah
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Kareklas, Ioannis
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Kerr, Gayle
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Kim, Dong Hoo
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Lee, Joonghwa
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Muralidharan, Sidharth
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Pelsmacker, Patrick de
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
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Al Shurideh, Muhammad
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Amos, Clinton
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Anabila, Peter
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Biraghi, Silvia
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Block, Martin P.
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Casaló, Luis V.
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Chan, Fong Yee
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Flavián Blanco, Carlos
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Fullerton, Jami A.
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Grohmann, Bianca
2
Guinalíu, Miguel
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2
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Journal of marketing communications
Journal of business research : JBR
2,643
Journal of retailing and consumer services
2,030
Journal of business ethics : JOBE
1,577
SpringerLink / Bücher
1,007
International journal of hospitality management
884
International journal of consumer studies
784
Psychology & marketing
726
The journal of brand management : an international journal
665
Corporate social responsibility and environmental management
618
NBER working paper series
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
Technological forecasting & social change : an international journal
528
Working paper / National Bureau of Economic Research, Inc.
503
The journal of product & brand management
500
Cogent business & management
459
Tourism management : research, policies, practice
448
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of Business Ethics
440
NBER Working Paper
439
Asia Pacific journal of marketing and logistics
431
Business strategy and the environment
426
European Journal of Marketing
425
European journal of marketing : EJM
414
Springer eBook Collection
404
Journal of travel and tourism marketing
397
Journal of marketing management : MM
396
Journal of marketing research : JMR
388
Journal of Consumer Marketing
387
Journal of marketing
359
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
351
Journal of the Academy of Marketing Science
349
Journal of fashion marketing and management
337
International journal of contemporary hospitality management
336
Journal of international consumer marketing
335
Journal of retailing
331
Industrial marketing management : the international journal for industrial and high-tech firms
325
Marketing letters : a journal of research in marketing
325
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ECONIS (ZBW)
374
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1
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
4
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
5
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
6
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
7
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
8
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
9
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
10
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
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