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Consumer behaviour
300
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300
Advertising effects
134
Werbewirkung
134
Advertising
97
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95
Brand image
75
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Muehling, Darrel D.
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Zhang, Lixuan
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Amos, Clinton
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Block, Martin P.
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Boerman, Sophie C.
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Journal of marketing communications
Journal of business research : JBR
2,025
Journal of retailing and consumer services
1,931
NBER working paper series
830
International journal of consumer studies
765
Working paper / National Bureau of Economic Research, Inc.
762
International journal of hospitality management
723
NBER Working Paper
662
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Management science : journal of the Institute for Operations Research and the Management Sciences
433
Research policy : policy, management and economic studies of science, technology and innovation
430
SpringerLink / Bücher
393
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
Technological forecasting & social change : an international journal
388
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Discussion paper / Centre for Economic Policy Research
332
Journal of international consumer marketing
322
Journal of travel and tourism marketing
320
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Cogent business & management
304
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
285
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
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ECONIS (ZBW)
301
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1
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
2
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
3
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
4
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
5
Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša
;
Lah, Marko
;
Jančič, Zlatko
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
Saved in:
6
Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.
;
Steffes-Hansen, Sara
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
Saved in:
7
Marketing sustainability : use of information sources and degrees of voluntary simplicity
Oates, Caroline
;
McDonald, Seonaidh
;
Alevizou, Panayiota
; …
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 351-365
Persistent link: https://www.econbiz.de/10003788447
Saved in:
8
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
9
Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
Saved in:
10
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
Coppetti, Caspar
;
Wentzel, Daniel
;
Tomczak, Torsten
; …
- In:
Journal of marketing communications
15
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003820476
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