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~isPartOf:"Journal of marketing communications"
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Marketing in a digital world
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Marketing management
104
Marketingmanagement
104
Consumer behaviour
36
Konsumentenverhalten
36
Advertising effects
18
Werbewirkung
18
Brand management
16
Markenführung
16
Advertising
15
Werbung
15
Internet marketing
13
Online-Marketing
13
Beziehungsmarketing
11
Brand image
11
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11
Relationship marketing
11
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10
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10
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Social web
9
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8
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6
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6
integrated marketing communications
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Cause-Related Marketing
5
Cause-related marketing
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integrated marketing communication
5
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4
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Schultz, Don E.
6
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Anani-Bossman, Albert
1
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1
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Journal of marketing communications
SpringerLink / Bücher
682
Springer eBook Collection
612
Journal of business research : JBR
599
Industrial marketing management : the international journal for industrial and high-tech firms
360
Technological forecasting & social change : an international journal
257
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
214
Journal of Food Distribution Research
208
European journal of marketing : EJM
188
Journal of marketing management : MM
181
Journal of the Academy of Marketing Science
153
The journal of business & industrial marketing
148
Journal of marketing
145
Management Science
134
Management science : journal of the Institute for Operations Research and the Management Sciences
131
Journal of Agricultural and Applied Economics
130
essentials
127
Gabler Edition Wissenschaft
126
Lehrbuch
126
Research
124
Finance research letters
121
Marketing intelligence & planning
114
Springer eBook Collection / Business and Economics
114
Journal of retailing and consumer services
113
Premier reference source
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
HMD : Praxis der Wirtschaftsinformatik
101
Business horizons
98
International Food and Agribusiness Management Review
94
Journal of open innovation : technology, market, and complexity
88
Journal of marketing education : JME
87
Springer eBooks / Business and Economics
86
European research studies
84
Agricultural Economics Reports
80
Amber Waves
80
Marketing theory
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Journal of digital banking
79
Cogent business & management
78
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ECONIS (ZBW)
110
Showing
1
-
10
of
110
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate allies or adversaries : an exploration of the relationship between public relations and
marketing
among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
2
Cause-related
marketing
2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
Saved in:
3
A study of the structural integration of the
marketing
and PR functions in the C-suite
Nath, Pravin
;
Bell, Monique
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
Saved in:
4
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
5
Special issue: Integrated
marketing
communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
6
The impact of technology on the Arab communication style and culture : implications for
marketing
Ghanem, Salma
;
Kalliny, Morris
;
Elgoul, Siham
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
Saved in:
7
Special issue:
Marketing
communications in the food sector
Bech-Larsen, Tino
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003953053
Saved in:
8
Reaching subculture markets : the cryptic
marketing
approach
Choong, Kelly
;
Drennan, Judy
;
Weeks, Clinton S.
;
Weber, Ian
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 160-175
Persistent link: https://www.econbiz.de/10012424772
Saved in:
9
Marketing
communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
10
Competitive advantage for life : an industry view of
marketing
communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
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