Narrow search
Showing 1 - 10 of 313
Cover Image
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha; Schultz, Don E. - In: Journal of marketing communications 25 (2019) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Cover Image
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Cover Image
Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan; Hyllegard, Karen H.; Blaisi, LaVon F. - In: Journal of marketing communications 18 (2012) 2, pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
Cover Image
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of marketing communications 14 (2008) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Cover Image
The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a website
Casalo, Luis V.; Flavián, Carlos; Guinalíu, Miguel - In: Journal of marketing communications 13 (2007) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10003438355
Cover Image
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Cover Image
The effect of endorser and corporate credibility on perceived risk and consumer confidence : the case of technologically complex products
Soesilo, Primidya K. M.; Gunadi, Willy; Arimbi, Intan R. - In: Journal of marketing communications 26 (2020) 5, pp. 528-548
Persistent link: https://www.econbiz.de/10012263739
Cover Image
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George J. - In: Journal of marketing communications 22 (2016) 3, pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
Cover Image
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon; Ju, Ilyoung - In: Journal of marketing communications 24 (2018) 7, pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Cover Image
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria - In: Journal of marketing communications 25 (2019) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012203272