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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
300
Konsumentenverhalten
300
Advertising effects
136
Werbewirkung
136
Advertising
99
Werbung
97
Internet marketing
81
Online-Marketing
81
Brand image
77
Markenimage
77
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76
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51
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Marketingmanagement
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social media
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Personality psychology
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Online retailing
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Online-Handel
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purchase intention
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
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Kim, Dong Hoo
3
Kim, Soojin
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Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Boerman, Sophie C.
2
Chan, Fong Yee
2
Dahlén, Micael
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Dalakas, Vassilis
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Flavián Blanco, Carlos
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Goodrich, Kendall
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Guinalíu, Miguel
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Heo, Jun
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Huh, Jisu
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Jain, Varsha
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Joireman, Jeff
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Ju, Ilyoung
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Jung, A-Reum
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Kim, Eunah
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Kim, Taemin
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
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Journal of marketing communications
Journal of business research : JBR
2,288
Journal of retailing and consumer services
1,972
International journal of hospitality management
804
International journal of consumer studies
777
NBER working paper series
733
Psychology & marketing
675
Journal of marketing research : JMR
673
Working paper / National Bureau of Economic Research, Inc.
651
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER Working Paper
544
SpringerLink / Bücher
503
Management science : journal of the Institute for Operations Research and the Management Sciences
499
Journal of marketing
473
European Journal of Marketing
426
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
396
European journal of marketing : EJM
388
Journal of Consumer Marketing
388
Technological forecasting & social change : an international journal
378
Journal of retailing
365
The journal of brand management : an international journal
365
Journal of the Academy of Marketing Science
364
Journal of marketing management : MM
353
Journal of business ethics : JOBE
351
Tourism management : research, policies, practice
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of economic behavior & organization : JEBO
345
Journal of travel and tourism marketing
339
Discussion paper / Centre for Economic Policy Research
335
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of economic psychology : research in economic psychology and behavioral economics
330
Marketing letters : a journal of research in marketing
329
Cogent business & management
326
Journal of international consumer marketing
325
CESifo working papers
319
Discussion paper series / IZA
315
Journal of consumer behaviour : an international research review
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
299
Journal of fashion marketing and management
296
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ECONIS (ZBW)
313
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1
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
2
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
3
Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan
;
Hyllegard, Karen H.
;
Blaisi, LaVon F.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
Saved in:
4
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
5
The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a website
Casalo, Luis V.
;
Flavián, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003438355
Saved in:
6
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
7
The effect of endorser and corporate credibility on perceived risk and consumer
confidence
: the case of technologically complex products
Soesilo, Primidya K. M.
;
Gunadi, Willy
;
Arimbi, Intan R.
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 528-548
Persistent link: https://www.econbiz.de/10012263739
Saved in:
8
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
Saved in:
9
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
10
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
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