Narrow search
Showing 1 - 10 of 232
Cover Image
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of marketing communications 22 (2016) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Cover Image
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Cover Image
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Cover Image
The effects of social TV on television advertising effectiveness
Bellman, Steven; Robinson, Jennifer A.; Wooley, Brooke; … - In: Journal of marketing communications 23 (2017) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Cover Image
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of marketing communications 25 (2019) 7, pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Cover Image
The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick - In: Journal of marketing communications 23 (2017) 4, pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
Cover Image
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Cover Image
The effectiveness of various video ad-choice formats
Bellman, Steven; Potter, Robert F.; Robinson, Jennifer A.; … - In: Journal of marketing communications 27 (2021) 6, pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Cover Image
Cultural differences affect interactive television advertising
Zorn, Steffen F.; Bellman, Steven; Robinson, Jennifer A.; … - In: Journal of marketing communications 22 (2016) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Cover Image
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386
Persistent link: https://www.econbiz.de/10010227707