//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Generalizable and robust TV ad...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Fernsehwerbung
17
Television advertising
17
Advertising effects
13
Werbewirkung
13
Advertising
7
Werbung
7
Consumer behaviour
5
Konsumentenverhalten
5
advertising
5
Internet marketing
4
Online-Marketing
4
Fernsehen
3
Television
3
USA
3
United States
3
television
3
Belgien
2
Belgium
2
Bibliometrics
2
Bibliometrie
2
Fernsehprogramm
2
Gender
2
Geschlecht
2
Media usage
2
Mediennutzung
2
Television programme
2
content analysis
2
television programs
2
Advertising industry
1
Agency theory
1
Ball game
1
Ballsport
1
Brand management
1
Cause-related advertising
1
Cognition
1
Content Management
1
Content management
1
Dauer
1
Duration
1
Economic transition
1
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Bellman, Steven
4
Varan, Duane
4
Jeong, Yongick
2
Kent, Robert J.
2
Pelsmacker, Patrick de
2
Robinson, Jennifer A.
2
Ardelea, Dan
1
Chan, Fong Yee
1
Cheong, Yunjae
1
Choi, Hojoon
1
Combs, Justin
1
Dens, Nathalie
1
Einwiller, Sabine
1
Fowler, Kendra
1
Kim, Kihan
1
Logan, Kelty
1
Miller, Darryl W.
1
Paek, Hye-jin
1
Rask, Amy
1
Reid, Leonard N.
1
Roozen, Irene
1
Rossiter, John R.
1
Sanders, Meghan
1
Schweda, Anika
1
Stoica, Michael
1
Stürmer, Lina
1
Swaminathan, Srinivasan
1
Thomas, Veronica
1
Verhellen, Yann
1
Wooley, Brooke
1
Wouters, Marijke
1
Yoon, Hye Jin
1
Zhao, Xinshu
1
Zorn, Steffen F.
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of advertising research
81
Journal of advertising : official publication of the American Academy of Advertising
27
Managerial Finance
25
IMF Working Papers
22
International journal of advertising : the quarterly review of marketing communications
22
NBER working paper series
21
Working paper / National Bureau of Economic Research, Inc.
20
NBER Working Paper
19
Journal of promotion management : JPM
16
The journal of media economics
15
Industrial and Commercial Training
14
ROI in action casebook
14
Discussion paper / Centre for Economic Policy Research
13
SpringerLink / Bücher
13
The Bottom Line
11
The ROI of pricing : measuring the impact and making the business case
11
CESifo working papers
10
Strategic Direction
10
IMF Staff Country Reports
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of Property Investment & Finance
8
Journal of business research : JBR
8
Journal of marketing
8
Nonprofit management & leadership
8
Discussion Paper / Tilburg University, Center for Economic Research
7
International journal of advertising : the review of marketing communications
7
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
Pfeiffer essential resources for training and HR professionals
7
CESifo Working Paper
6
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Harvard business review : HBR
6
Human Resource Management International Digest
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Economic Studies
6
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Saved in:
2
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
3
Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
Saved in:
4
An examination of gender role portrayals in television commercials in Romania : a gender of nations approach
Stoica, Michael
;
Miller, Darryl W.
;
Ardelea, Dan
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009373363
Saved in:
5
"Thinking and feeling" products and "utilitarian and value-expressive" appeals in contemporary TV advertising : a content analytic test for functional matching and the FCB model
Choi, Hojoon
;
Yoon, Hye Jin
;
Paek, Hye-jin
;
Reid, Leonard N.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009532020
Saved in:
6
The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands
Roozen, Irene
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009774222
Saved in:
7
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
8
A content analysis of male roles in television advertising : do traditional roles still hold?
Fowler, Kendra
;
Thomas, Veronica
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 356-371
Persistent link: https://www.econbiz.de/10011487798
Saved in:
9
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
10
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->