Narrow search
Showing 41 - 50 of 129
Cover Image
Establishing effective repositioning communications in a competitive marketplace
Jewell, Robert D. - In: Journal of marketing communications 13 (2007) 4, pp. 231-241
Persistent link: https://www.econbiz.de/10003606541
Cover Image
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani; Khandelwal, Utkal; Bajpai, Naval - In: Journal of marketing communications 27 (2021) 8, pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Cover Image
Political brand endorsers, political brand preference, and political brand equity : a mediated moderated model
Kaur, Harsandaldeep; Sohal, Seerat - In: Journal of marketing communications 28 (2022) 1, pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
Cover Image
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen; Alcantara, Lailani L. - In: Journal of marketing communications 28 (2022) 1, pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Cover Image
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal - In: Journal of marketing communications 27 (2021) 4, pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Cover Image
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.; Sun, Ruoyu; Deng, Huixin; Pal, Sanchary - In: Journal of marketing communications 27 (2021) 4, pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Cover Image
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann; Vargas, Patrick - In: Journal of marketing communications 27 (2021) 7, pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Cover Image
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing - In: Journal of marketing communications 27 (2021) 6, pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Cover Image
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.; Dorsch, Michael J. - In: Journal of marketing communications 26 (2020) 8, pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Cover Image
The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie; Salmi Mohd Isa; Alodin, Yasmin - In: Journal of marketing communications 26 (2020) 8, pp. 896-912
Persistent link: https://www.econbiz.de/10012314026